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Index
Title Page
Acknowledgements
1
I - PART I: THE BASICS
GETTING STARTED
SOUNDS LIKE A PLAN
GETTING FUNDING
SETTING UP YOUR BUSINESS
MONEY MATTERS
YOUR BUSINESS INFRASTRUCTURE
CHOOSING YOUR COMPANY NAME AND REGISTERING YOUR URL
THE TOOLS YOU NEED TO GET STARTED
THE EQUIPMENT YOU NEED
OTHER EQUIPMENT YOU MAY NEED
A WELL-PLANNED WEBSITE
THE 10 MOST DEADLY MISTAKES IN SITE DESIGN
CREATING YOUR SITE’S TEXT
CREATING PROFESSIONAL-QUALITY PRODUCT PHOTOS
YOUR COMPANY’S LOGO
TURNKEY E-COMMERCE SOLUTIONS
PRIVACY ISSUES
SECURITY SEALS
KEEPING FRAUDSTERS AT BAY
eBAY
WEB MARKETING TACTICS
SEARCH ENGINE OPTIMIZATION
HIGH RANKINGS
SEARCH ENGINE MARKETING
COMPARISON SHOPPING SITES
OTHER LINKING STRATEGIES
ONLINE DISPLAY ADVERTISING
AFFILIATE MARKETING PROGRAMS
GOOGLE ADSENSE MAKES SENSE
E-MAIL MARKETING
TRADITIONAL MEDIA
SOCIAL MEDIA MARKETING AND ONLINE BUSINESSES
FUNDAMENTAL SOCIAL MEDIA STEPS
STICK IT TO ME
TAPPING INTERNATIONAL MARKETS
STELLAR CUSTOMER SERVICE: DO YOU HAVE WHAT IT TAKES?
CONCLUSION
PART II: - 55 ONLINE BUSINESSES
1 - ACCESSORIES AND APPAREL SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
2 - AD NETWORK
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
3 - ART PRINT SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
4 - AUCTION SITE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
5 - AUDIO EQUIPMENT SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
6 - AUTOMOTIVE PARTS SALES/DIRECTORY
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
7 - BABY PRODUCTS
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
8 - BOOKSTORE
SKILLS NEEDED
THINGS TO CONSIDER:
WEB RESOURCES
9 - CAR RESEARCH SERVICE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
10 - CIGAR SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
11 - COLLECTOR’S ITEMS SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
12 - COMIC BOOK SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
13 - CONSUMER ELECTRONICS SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
14 - COUPON SITE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
15 - CRAFT SUPPLY SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
16 - CUSTOM PRINTED PRODUCT SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
17 - DATING SERVICE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
18 - DOWNLOADABLE E-BOOK SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
19 - EDUCATIONAL PRODUCTS SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
20 - FABRIC SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
21 - FANTASY SPORTS SITE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
22 - FITNESS BOOKS, VIDEOS, AND PROGRAMS
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
23 - FRESH FLOWER SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
24 - GAMING SITE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCE
25 - GIFT BASKET SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
26 - GIFT SHOP
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES:
27 - GOURMET FOOD SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
28 - HEALTH AND BEAUTY AID SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
29 - HOBBY SHOP
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
30 - HOTEL GUIDE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
31 - JEWELRY SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
32 - LEFT-HANDED PRODUCTS SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCE
33 - MAGAZINE SUBSCRIPTION SERVICE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
34 - ORGANIC PRODUCT SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
35 - PARENTING RESEARCH SITE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
36 - PARTY/EVENT PLANNING SERVICE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
37 - PRESS RELEASE SERVICE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
38 - PROMOTION COMPANY
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
39 - REAL ESTATE SITE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
40 - RECIPE SITE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
41 - RECYCLED PRODUCTS
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
42 - SCHOLARSHIP DIRECTORY
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
43 - SEARCH ENGINE OPTIMIZATION SERVICE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
44 - SOCIAL NETWORKING SITE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
45 - SOFTWARE SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
46 - SPA DIRECTORY
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
47 - STOCK PHOTO SERVICE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
48 - STORE FOR THE DISABLED
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
49 - TOYS AND GAMES SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
50 - TRAVEL AGENCY
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
51 - WEB DESIGN SERVICE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
52 - WEB HOSTING SERVICE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
53 - WEBMASTER SERVICE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
54 - WEDDING FAVORS SALES
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
55 - WEDDING PLANNING DIRECTORY SITE
SKILLS NEEDED
THINGS TO CONSIDER
WEB RESOURCES
RESOURCES
GLOSSARY
INDEX
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