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Index
Cover
Half Title
Title Page
Copyright Page
Table of Contents
List of Figures
List of Photos
List of Tables
Acknowledgments
Part 1 Consumer Perspectives
1 Consumers in a Changing World
2 The Consumer Movement
3 Consumer Theories and Models
Part 2 Consumer Protection
4 Consumer Protection and Law
5 Government Protection, Consumer Groups, and the Media
Part 3 Consumers in the Marketplace
6 Brands, Buying Process, and Product Development
7 Decision Making and Advertising
8 Food and Water Issues
9 Health and Wellness Issues
10 Sustainability and Safety
11 The Internet, Technology, and Identity Theft
12 Being a Better Consumer of Housing and Vehicles
Part 4 Consumers in the Financial Marketplace
13 Banking, Debt, and Credit Issues
14 Insurance and Investment Issues
Part 5 Emerging Consumer Issues and the Global Perspective
15 Issues, Ethics, and Globalization
Index
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