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Index
Cover Half Title Title Page Copyright Page Table of Contents List of Figures List of Photos List of Tables Acknowledgments Part 1 Consumer Perspectives
1 Consumers in a Changing World 2 The Consumer Movement 3 Consumer Theories and Models
Part 2 Consumer Protection
4 Consumer Protection and Law 5 Government Protection, Consumer Groups, and the Media
Part 3 Consumers in the Marketplace
6 Brands, Buying Process, and Product Development 7 Decision Making and Advertising 8 Food and Water Issues 9 Health and Wellness Issues 10 Sustainability and Safety 11 The Internet, Technology, and Identity Theft 12 Being a Better Consumer of Housing and Vehicles
Part 4 Consumers in the Financial Marketplace
13 Banking, Debt, and Credit Issues 14 Insurance and Investment Issues
Part 5 Emerging Consumer Issues and the Global Perspective
15 Issues, Ethics, and Globalization
Index
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