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Index
Cover
Title
Copyright
Contents
1 Introduction
1.1 When Business Organizations Remember their Past
1.2 Aims, Approach, and Structure
2 A Cultural Perspective on Organizational Remembrance in Corporations
2.1 Key Qualities of Modern Business Organizations and a Spotlight on Cultural Phenomena
2.2 Identity and Image in Organizations as Cultural Categories
2.3 Memory and Remembrance in Organizations
2.4 Organizational Cultures of Remembrance as a Conceptual Nexus
3 Empirical Research Design
3.1 Description of the Fieldwork Setting at the Time of Investigation
3.2 A Compact History of AUDI AG
3.3 Mix of Qualitative Methods in Organizational Ethnography
3.4 Fieldwork as a Social Process
4 Audi Tradition in its Role as the Official Carrier of Organizational Remembrance
4.1 The Corporate History Department in Relation to the Company
4.2 Formalized Areas of Tradition Work and Structures
4.3 Remembering the Corporate Past through Thematic Lenses
4.4 Short Summary
5 Purposes and Cultural Forms of Organizational Remembrance
5.1 Retaining Physical Proof of One’s Existence
5.2 Legal Protection of Trademark Rights
5.3 Historical Accountability
5.4 Corporate Identity Construction in Public Relations
5.5 Brand Identity Construction in Marketing
5.6 Direct Economic Utilization
5.7 Satisfaction of Entertainment Demands
5.8 Short Summary
6 Multiple Stakeholders of the Corporate Past
6.1 Internal Stakeholders
6.2 Semi-internal Stakeholders
6.3 External Stakeholders
6.4 Network of Remembrance, Collaboration, and Conflict
6.5 Short Summary
7 Organizational Remembrance as a Historical Process of Evolution and Differentiation
7.1 The Default Mode of Organizational Forgetting
7.2 Phase One: Remembering a Little and Forgetting a Lot
7.3 Phase Two: Gathering and Protecting
7.4 Phase Three: Going Public on a Grand Scale
7.5 Phase Four: Hitting the Apex
7.6 The Economic Cycle of Organizational Remembrance and Beneficial Factors Advancing the ‘Tradition Cause’
7.7 Short Summary
8 The Emergence of Historical Consciousness among the Workforce
8.1 Historical Consciousness as a Member’s Mental Competence
8.2 Factors Influencing the Development of Historical Consciousness
8.3 Short Summary
9 Construing Organizational Reality through Retrospection
9.1 Explaining the Reasons for Contemporary Market Conditions
9.2 Tracing the Roots of Common Working Practices
9.3 Justifying the Existence of Corporate Conflicts
9.4 Evaluating the Quality of Corporate Life
9.5 Short Summary
10 Constructing Identities in Light of the Corporate Past
10.1 Identifying with Contemporary Business Success
10.2 Processing Changes in Brand Image
10.3 Evoking a Positive Organizational Identity
10.4 Achieving Concreteness of Identity
10.5 Coping with Identity Threats
10.6 Short summary
11 Conclusion
11.1 Review and Discussion of Key Empirical Insights
11.2 Implications for Managerial Practice
11.3 Generalizability and Limitations of this Empirical Study
11.4 Issues for Future Research & Outlook
12 Appendix
12.1 Research Opportunities and Sampling of Respondents
12.2 Supporting Material for Fieldwork
Endnotes
Primary Material Cited
Academic Works Cited
Subject index
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