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Index
Dedication
Contents
Introduction
Chapter 1: Weapons of Influence
Chapter 2: Reciprocation: The Old Give and Take . . . and Take
Chapter 3: Commitment and Consistency: Hobgoblins of the Mind
Chapter 4: Social Proof: Truths Are Us
Chapter 5: Liking: The Friendly Thief
Chapter 6: Authority: Directed Deference
Chapter 7: Scarcity: The Rule of the Few
Epilogue
Notes
Bibliography
Searchable Terms
Acknowledgments
About the Author
Copyright
About the Publisher
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