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Index
Title Page
Copyright
A Note of Thanks
Contents
Introduction: Who the Hell Do We Think We Are
1. The Four-Legged Stool: The Crowded Ocean Formula
2. Repeat After Us: “I Am Not Steve Jobs”
3. Failure (Part 1)
4. The Idea
5. Laying the Foundation
6. Building the Team
7. From Blueprint to Construction
8. VCs and Consiglieres
9. The Pitch and the Ask
10. Funding
11. Equity
12. The Website
13. Public Relations
14. Social Media
15. The Launch
16. Avoiding PLD (Post-Launch Depression)
17. Sales 101 (Early Stage)
18. Sales 202 (Later Stage)
19. Demand Generation and Systems
20. Content
21. Failure (Part 2)
22. Boards
23. Endgame
24. Repeat After Us: “I Could Be the Next Steve Jobs”
Index
About the Authors
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