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Index
Amazon FBA
Table of contents
Introduction
Chapter 1 – What is FBA?
Chapter 2 - A Bird’s Eye View of Private Labeling
Chapter 3 - Strategies for Evaluating Potential Products
Chapter 4 - Finding and Evaluating Suppliers -
Alibaba.com and Other Sources
Chapter 5 - Amazon Search Engine Optimization (SEO)
Chapter 6 – Tools and Utilities
Chapter 7 – Great Resources for Further Reading
Amazon.com
Your most essential resource for all the technical and logistical elements relating to the Fulfillment By Amazon element of your business will be the Help section on Amazon’s website. There is an entire section related to FBA including an introduction to the service and detailed sections on policies and requirements, features and fees, managing FBA inventory, and FBA business analytics. The best place to start would be the 26-page quick start guide that they offer. It covers topics such as creating an FBA account, product labeling (UPC, Amazon product labels, stickerless, etc.), product packaging, shipping requirements, inventory placement, prepping products, and more.
TheAmazingSeller.com
This is Scott Voelker’s website devoted to all topics FBA. There are hundreds of pointed articles, tutorials, discussions, anecdotes, and podcasts on this site that cover pretty much every element of the private labeling process.
HonestFew.com
Honest Few is an online community for reviewing products on Amazon. There is a useful section called “FBA University” that contains a wealth of knowledge.
StartupBros.com
StartupBros is a comprehensive website started by Will Mitchell and Kyle Eschenroeder. There is a forum specifically related to importing and e-commerce. Here, you can find discussions and articles covering topics such as product research, dealing with suppliers, shipping and freight, fulfillment, and more.
FBAexpert.com
This is the blog operated by Will Tjernland, who is one of the most successful practitioners of private labeling using Amazon FBA. His articles are short and to-the-point, but absolutely packed with content. There are many tech heavy resources on the web, but Will’s articles go beyond mechanics and discuss core strategies for building the business. He offers and candid view of the future of FBA and does not sugar coat things. Topics include tips for using Alibaba.com, attending trade fairs, Amazon SEO, product selection, and more.
Amazon Advantage: Product Listing Strategies to Boost Your Sales
This book by Karon Thackston is an excellent guide for assembling better Amazon Listings (Chapter 5). She offers many strategies for tapping into the mindset behind Amazon’s metrics and making your listings stand out.
Chapter 8 – Importance of Legal Structure
I would like to note up front that no advice in this section should be considered to be legal or tax advice. Please consult a CPA or attorney for definitive counsel on tax or legal matters.
That said, the purpose of this section is to highlight some of the benefits and considerations involved in creating the right legal structure for your Amazon private labelling business. It is important to remember that in selling products to the general public, it might be possible for you, the business owner, to incur liability if something were to go wrong with one of your products. If you are simply running the business under your own name and a claim was made against you, your personal assets could be at stake. Similarly, if your business incurred debt, your personal assets could also be subject to a claim.
Organizing your private labelling business as an LLC will protect your personal assets and credit against these eventualities. In addition protecting your personal assets and credit from business related claims, organizing as an LLC also can yield tax advantages, increased credibility, and flexibility in ownership structure in the event you wish to add a partner to the business.
Conclusion
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