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Index
Introduction Successful MVPs
What Multi-Billion Dollar Industry will be Created because of Your Startup?
Not every startup makes it to the front page of Forbes Start with a Minimum Viable Product Start small and embrace failure Your MVP should take weeks to make, not months
Baremetrics: A Million Dollar Analytics Startup that took Seven days to Build Egghead.io: From Free YouTube Screencasts to a $3m Startup iDoneThis: Lawyer makes a Productivity App with over 160,000 Users Followup Edge: A Functional MVP Built in three weeks with No Coding What if you don’t have the money or skills to build a functioning MVP?
1. Landing Page MVP (Dropbox style) 2. The Concierge MVP 3. The Wizard of Oz MVP The Hybrid Software Startup
Dropbox: $10B Company was Validated with an MVP Built in Less than a Day Buffer: From an Idea to Paying Customers in 7 weeks Airbnb: How Fewer than 5 Users Validated Starting a $30b Company The 80/20 Software Rule – Building Digital Products in Weeks instead of Months
Why do projects go over budget and miss their deadlines? Get to Usable Software as quickly as possible The 80/20 Software Rule How to get your MVP built in weeks, not months
Start with a simple app, and keep it simple
Successful startups that kept their products simple Large companies that launched products with less features Beware of adding features for the sake of features The hidden cost of features How to add new features without adding bloat Start!
Growth
So You’ve Built and Launched your App, What Next?
When to read this section of the book?
Content Marketing done right
Case study Take home message
Video Marketing that works
Case Study Take home message Five reasons why your startup’s growth strategy should prioritize video What can you implement today?
The Power of Microtools
What are microtools? Case study - Google’s Art and Culture challenge Key Learnings or Take home message What you can implement today
Endnotes
References Disclosure Acknowledgements About the Authors
Getting traction at Events
What is event marketing? Case Study - How Twitter got initial traction at SXSW. Key Learnings or Take home message What can you implement today?
Using influencers for promotion
What is influencer marketing? Case Study - Creating Uproar in the online gaming community Key Learnings or Take home message What can you implement today?
Leveraging Partnership
How to use key partnerships for growth Case Study - Taxi music Key Learnings or Take home message What can you implement today?
Convert more with exceptional Landing Pages
What are landing pages How do they work Case Study Key learnings or take home message What can you implement today?
Harness the power of FREE
Why give away stuff for free? Case Study - Going from 1K to 10 Million users in 5 years Key learnings or take home message What can you implement today?
Funding
Outside Funding for your Startup: How, Why and Why Not? Bootstrapped Startups Type of funding and different stages of funding Startups When is the right time to go for funding?
Next Steps?
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