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Index
Introduction
Successful MVPs
What Multi-Billion Dollar Industry will be Created because of Your Startup?
Not every startup makes it to the front page of Forbes
Start with a Minimum Viable Product
Start small and embrace failure
Your MVP should take weeks to make, not months
Baremetrics: A Million Dollar Analytics Startup that took Seven days to Build
Egghead.io: From Free YouTube Screencasts to a $3m Startup
iDoneThis: Lawyer makes a Productivity App with over 160,000 Users
Followup Edge: A Functional MVP Built in three weeks with No Coding
What if you don’t have the money or skills to build a functioning MVP?
1. Landing Page MVP (Dropbox style)
2. The Concierge MVP
3. The Wizard of Oz MVP
The Hybrid Software Startup
Dropbox: $10B Company was Validated with an MVP Built in Less than a Day
Buffer: From an Idea to Paying Customers in 7 weeks
Airbnb: How Fewer than 5 Users Validated Starting a $30b Company
The 80/20 Software Rule – Building Digital Products in Weeks instead of Months
Why do projects go over budget and miss their deadlines?
Get to Usable Software as quickly as possible
The 80/20 Software Rule
How to get your MVP built in weeks, not months
Start with a simple app, and keep it simple
Successful startups that kept their products simple
Large companies that launched products with less features
Beware of adding features for the sake of features
The hidden cost of features
How to add new features without adding bloat
Start!
Growth
So You’ve Built and Launched your App, What Next?
When to read this section of the book?
Content Marketing done right
Case study
Take home message
Video Marketing that works
Case Study
Take home message
Five reasons why your startup’s growth strategy should prioritize video
What can you implement today?
The Power of Microtools
What are microtools?
Case study - Google’s Art and Culture challenge
Key Learnings or Take home message
What you can implement today
Endnotes
References
Disclosure
Acknowledgements
About the Authors
Getting traction at Events
What is event marketing?
Case Study - How Twitter got initial traction at SXSW.
Key Learnings or Take home message
What can you implement today?
Using influencers for promotion
What is influencer marketing?
Case Study - Creating Uproar in the online gaming community
Key Learnings or Take home message
What can you implement today?
Leveraging Partnership
How to use key partnerships for growth
Case Study - Taxi music
Key Learnings or Take home message
What can you implement today?
Convert more with exceptional Landing Pages
What are landing pages
How do they work
Case Study
Key learnings or take home message
What can you implement today?
Harness the power of FREE
Why give away stuff for free?
Case Study - Going from 1K to 10 Million users in 5 years
Key learnings or take home message
What can you implement today?
Funding
Outside Funding for your Startup: How, Why and Why Not?
Bootstrapped Startups
Type of funding and different stages of funding Startups
When is the right time to go for funding?
Next Steps?
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