Stand Out · Design a Personal Brand. Build a Killer Portfolio. Find a Great Design Job. by Anderson, Denise -- Read -- Imperial Library of Trantor

Index

Title Page Copyright Page Dedication Page Acknowledgments Foreword Introduction Table of Contents Section One: Design a Personal Brand

1. Get Personal with Your Brand

Inside Self: Who are you? Inside Self: What makes you stand out? Inside Self: What are you good at? Inside Self: Where are you going? Outside Self: How do others see you? Outside Self: How do others see you?

2. Develop Your Brand Story

Look for Insights Develop Your Brand Story

Your value proposition: What can you offer? Your brand statement: What are you made of? Your brand promise: What can you live up to? Brand characteristics: What do you want your brand to say about you?

Develop Your Creative Brief

3. Design Your Brand Identity

Build Your Mood Board Create Your Brand Identity

4. Promote Your Brand

Write Your Brand Strategy

Who What Where How When

Develop a Personal Website

Select a domain name and professional email address Organize your site Identify the type of site you want Design your website Test and launch the site

Choose Your Social Media Platforms

“The 5Cs of a Killer Social Media STRATEGY“

5. Case Studies: Brand Identity

Section Two: Build a Killer Portfolio

6. Prepare to Build Your Portfolio

1. Organize yourself—right now. 2. Save up some money. 3. Assess your work’s strengths—and weaknesses. 4. Include five integrated campaigns. Eliminate two. 5. Showcase some personal projects. 6. Let your work speak for itself. 7. Focus on the work, not on how it’s presented. 8. Focus on how your work is presented. 9. Ask for advice. Take the advice. 10. Let a professional photograph your work. 11. Design every touchpoint.

7. Select Killer Work for Your Book

The Purpose of Your Portfolio What to Include in Your Portfolio

Work that reflects what you want to do Work that reveals your interests

How to Select Work for Your Portfolio

Tell good stories Diversify product types and include a range of touchpoints Communicate wicked skills Choose the right number of pieces

8. Create New Projects

Criteria for Creating Practice Projects The Creative Brief (For Projects)

Project Objectives Target Audience Project Deliverables/Brand Touchpoints Audience Needs Brand Statement Value Proposition Brand Promise Brand Characteristics

The Creative Process (Revisited)

Understand Research Brainstorm Design Present Produce Assess

9. Develop Your Presentation Layout

Portfolio Types

The traditional print portfolio The interactive PDF portfolio The website portfolio The interactive PDF mini-portfolio

Portfolio Content Portfolio Development Strategies Portfolio Layout

∼Four Steps to Designing a Portfolio Layout∼

10. Make Images that Show Off Your Work

Image-Making Media Image-Making Strategies How to Photograph Images How to Adjust Your Camera Settings

11. Produce Your Pieces

Before You Begin

12. Case Studies: Student Portfolios

Max Friedman Nicole Trusa Stephen Sepulveda Denyse Mitterhoffer Maria Finelli

Section Three: Find a Great Design Job

13. Prepare for Your Presentation

How to Tell Effective Stories About Your Projects How to Tell a Story About Your Project

14. Employ the Tools for a Dynamic Job Search

Create a Compelling and Concise Resume Content Counts The Anatomy of a Resume Determine Your Resume Type The Cover Letter

Tips for an Emailed Cover Letter

References Can Help you Stand Out Social Media The Business Card The Thank-You Note

15. Launch Your Job Search

Job Search Strategies How to Search for Work Categories of Design Jobs

Before the Interview...

Where to Look for Work Strategies for the Interview

Practice, Practice, Practice

16. Manage Your Stand-out Career

Ria Venturina Robin Landa Cesar Rubin Alan Robbins Paula Bosco Ron Badum Joseph Serrani Jim Burns Dave Fleming Kristin Leu Jennifer Bohanan

17. Case Studies: Design Careers

Suzanne Anan Jennifer Abujawdeh Eric Vita Connor Paglia Jaime Mazauskas Max Friedman

Resources Credits Index

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