Business Writing For Dummies, 2 by Canavor, Natalie -- Read -- Imperial Library of Trantor

Index

Cover Title Page Table of Contents Introduction

About This Book Foolish Assumptions How This Book Is Organized Icons Used in This Book Beyond the Book Where to Go from Here

Part 1: Winning with Writing

Chapter 1: Make Writing Your Not-So-Secret Weapon

Putting Good Writing to Work for You Planning and Structuring Every Message Applying the Goal-Plus-Audience Strategy to All Business Needs

Chapter 2: Planning Your Message Every Time

Adopting the Plan-Draft-Edit Principle Fine-Tuning Your Plan: Your Goals and Audience Making People Care Choosing Your Written Voice: Tone Using Relationship-Building Techniques

Chapter 3: Making Your Writing Work: The Basics

Stepping into Twenty-First-Century Writing Style Energizing Your Language Employing Reader-Friendly Graphic Techniques

Chapter 4: Self-Editing: Professional Ways to Improve Your Work

Changing Hats: From Writer to Editor Reviewing the Big and Small Pictures Moving from Passive to Active Sidestepping Jargon, Clichés, and Extra Modifiers

Chapter 5: Fixing Common Writing Problems

Organizing Your Document Catching Common Mistakes Reviewing and Proofreading: The Final Check

Part 2: Applying Your Skills to Business Messages and Documents

Chapter 6: Writing Messages That Get Results

Fast-Forwarding Your Agenda with Email Starting Strong Building Messages That Achieve Your Goals Structuring Your Middle Ground Closing Strong Polishing Your Email Good Letter Writing Techniques

Chapter 7: Creating High-Impact Business Materials

Creating Valued Reports Fast-Tracking Your Proposals Writing an Executive Summary Writing Tips for All Business Documents

Part 3: Writing to Present Yourself Effectively

Chapter 8: Speaking Well for Yourself

Building Your Elevator Speech Preparing and Giving Presentations Composing Talking Points for Live Interaction

Chapter 9: Telling Your Business Stories

Finding Your Core Business Message Finding, Shaping, and Using Stories Telling Your Story with Video

Chapter 10: Writing for the Job Hunt

Knowing and Expressing Your Value Writing Résumés That Win the Race Succeeding with Cover Letters Networking with Messages

Part 4: Evolving Your Writing for Online Media

Chapter 11: Writing for the Digital World

Positioning Yourself Online Strategizing Your Platform Choices Writing for Digital Media Translating text into visuals

Chapter 12: Creating Your Online Presence

Creating a Website from the Ground Up Creating a Blog Networking with Twitter Writing Online Profiles Using Social Media Platforms

Part 5: Extending Your Writing Skills

Chapter 13: Writing and the Independent Worker

Writing Persuasively Cross-Media Introducing Yourself in Writing Writing to Pitch Your Services Creating Letters That Sell Writing Difficult Messages Communicating as a Virtual Worker Pitching the Media

Chapter 14: Writing Well to Manage Well

Communicating as a Manager Writing to Higher-Ups Writing Backup Memos

Part 6: The Part of Tens

Chapter 15: Ten Ways to Advance Your Career with Writing

Write to Build Relationships Write a Great Elevator Speech Write Your Own Long-Range Career Plan Write an Ad for Your Dream Job Go Out of Your Way to Thank People Take Notes to Control the Conversation Use Social Media Strategically Know How to Explain Your Value Profile Your Higher-Ups Create Talking Points

Chapter 16: Ten Ways to Energize Your Résumé

Don’t Apply for the Job You Have Now Adopt the Employer’s Language Write Clearly and Concisely Communicate What You Actually Do Write Narratives, Not Just Bullets Sidestep Jargon and Business-Speak Use Action Verbs to Prove What You Accomplished Write in a Confident, Positive Tone Incorporate Keywords Make It Look Good

Chapter 17: Ten Steps to Creating Video

Know Your Goal, Know Your Audience Plan Your Production Style and Content Write a Word + Picture Script Create a Shot List Lights, Action, Camera Review Your Shoot and Other Resources Find a Good Lead Match Picture and Words Craft the Right Words Let Me Entertain You

About the Author Connect with Dummies End User License Agreement