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Imperial Library
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Index
Contents
Title
Copyright
Disclaimer
Acknowledgments
Introduction: The Value of the Virtual
Part I: Digits Over Widgets: The Next Age Of Business and Technology
Chapter One: “Will It Happen to Us?” A Trillion-Dollar Opportunity or an Extinction Event
What Is a Code Halo?
The First Trillion Is Always the Hardest
How Significant Was the Impact of the First Trillion Club?
Historical Sources of Competitive Advantage Don’t Hold Up Well Against Code Halos
More Industries Heading to the Crossroads
Code Halos Go Mainstream
Code Halos: The Building Blocks of the Second Economy
Harnessing the Power of Code Halos in Your Industry
Notes
Chapter Two: The Personal Code Halo: Press “1” for the Real You
Invisible But Always Present, Ever Enriching
Take Us, for Example
When Code Meets Code . . .
The SMAC Stack: Driver of the Technological Sea Change
The Discipline of Creating Value from Insight
Code Halos: A New Core Competency
Personal Code Halos Showcase Value of the Virtual
Notes
Chapter Three: The Five Business Code Halos: Connecting Customers, Products, and Organizations
The Customer Code Halo: The Relationship Maker
Product Code Halos Shift Value from Widgets to Digits
Employee Code Halos: New Ways for Team Members to Connect and Solve Problems
The Partner Code Halo: Weaver of Webs
The Enterprise Code Halo: Brand Aggregator
Five Halos Matter to People, Places, and Things
Notes
Chapter Four: The Anatomy of a Winning Code Halo Solution
Computing Devices Are Today’s Established Amplifiers
The “Skinterface” Will Change the Consumer Experience
Industrial Amplifiers: Harnessing the Power of the Internet of Things
Smart Appliances Become Amplifiers in the Home
Facebook’s EdgeRank Algorithm Makes It Personal
Successful Algorithms Power Code Connections and Create Insight
Netflix Lassos Data to Win in the Market
Why Didn’t They Tune in the Zune?
Balance Focus on Five Components for a Winning Solution
Notes
Chapter Five: The SMAC Stack: The New Technology of Code
Driving Business Value Through New Technologies
SMAC as a Technology Stack: No Technology Is an Island
A Step Change Driving Exponential Growth in Computing Devices and Data
Mobility and Analytics Lead the Way
Growth in Human-Generated Data
Smart Cars, Smart Houses, Smart Grids, Smart Health: The Coming Explosion in Machine-Generated Data
Don’t Get SMACked
Notes
Chapter Six: The Pattern of Digital Disruption: The Crossroads Model
The Crossroads Model Across Multiple Industries
Traditional Organizations Are Coming to the Crossroads
Decide Your Fate at the Crossroads
Notes
Chapter Seven: The Code Halo Economy: The Economics of Information
Meaning Makers Are Winning Based on Code
Steps to Make Meaning
Getting Analytics Right
Separating Signal from Noise Will Be the Killer Business Skill over the Next Decade
Build a Business Analytics Ecosystem
Skills for “Key-Making” Will Be Needed—But Are in Short Supply
Pick the Right Target for Disruption
Making Meaningful Returns
Digits Over Widgets: The Next Age of Business and Technology
Notes
Part II: Four Principles for Success in the Code Halo Economy
Chapter Eight: Delivering Beautiful Products and Experiences
Engineering and Design Must Connect to Create Beautiful Code Halo Solutions
Beauty Is About Experience, Not Just Devices
Why the Nook Found No Niche
Beauty Is Becoming Central to Creating Value
Notes
Chapter Nine: Don’t Be Evil 2.0: Earning—and Keeping—Trust in a Transparent World
Perspective #1: We’ve Been Here Before—Fears Generated by New Technologies
Perspective #2: The Evolution of Privacy
Perspective #3: Trust Is the Currency of the Code Halo Economy
Perspective #4: The Law Will Never Catch Up
Action #1: Give Your Code Halo a Delete Button
Action #2: Show Me You Know Me
Action #3: Shine a Light on Your “Give-to-Get” Equation
Action #4: Calibrate Your Approach for a Global Stage
Action #5: Hard-Code Self-Control
Be Proactive Early to Avoid Being Evil—and Creepy
Notes
Chapter Ten: Manage Your Career Based on Code: Winning in the Wirearchy
The Changing Nature of Power: Hierarchy versus “Wirearchy”
You’re Uncomfortable with “Scrambled-Egg” Life
A Computer Can Tell You What to Do
You Hate Social Media and Never Skype
Golf Is Central to Your Sales Strategy
The Deming Rule: Use Data to End HIPPO Management
The Rule of Virtual Work: Out of Sight, Front of Mind
The Tattoo Rule: Manage Your Professional Code Halo
The Keyser Söze Rule: Does Your Reputation Truly Precede Itself?
The Node Rule: It’s Not All About You
The Value-Add Rule: Don’t Regurgitate; Create!
Act Now to Thrive in the Organization of 2020
Notes
Chapter Eleven: Make IT Your Halo Heroes: Transform Your Technology Organization
Align the Charter and Goals for IT by Horizon
Rebalance Your Leadership Focus to Match New Requirements
Attack the 80-20 Rule to Fund Innovation
Drive Efficiencies in H1 and H2 IT
The Business-Embedded Portion of the New H3 IT Organization
Putting the New IT Organization into Place
Create Halo Heroes by Bridging the IT-Business Gap
Summary of Part II
Four Principles for Success in the Code Halo Economy
Notes
Part III: Winning with the Crossroads Model
Chapter Twelve: Seize Advantage During Ionization: Sense, Innovate, and Prepare to Pilot
Your Goal for Ionization Is an Action Plan
Develop the “Will to Innovate”
Ionization Is the Time for Entrepreneurs to Shine
Identify Connection Points Where Code Halo Solutions Fit
Don’t Lock Out New Ideas During Ionization
Pick Your Code Halo Starting Points
Assess and Rank Your Pilot Ideas
Prepare to Innovate and Pilot During Ionization
Notes
Chapter Thirteen: Create a Spark: Pilot Your Best Code Halo Solutions
The Tradeoff Is Broken by Code Halos
The Hierarchy of Giving and Getting
Pick Your Code Halo Based on Its Give-to-Get Ratio
The Spark Is the Healthy Beginning, Not the End
Note
Chapter Fourteen: Enrich and Scale at Internet Speed: Turn a Spark into a Blaze
Stay the Course Through the Flat Water of Enrichment
Constantly Refine the User Experience
Scale Your Data First, Not Your Business
Enrich Your Solution to Win at the Crossroads
Notes
Conclusion: Winning in the New Code Rush
Photo Credits
Index
End User License Agreement
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