Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Cover
Copyright
Contents
1. Target Audience Development
Why Develop a Customer Profile?
2. Know Your Company’s Role
Ask Yourself These Basic Questions
3. Create a Customer Profile
Survey Current Customers
Audience Research from Scratch
Research Demographics Online
Learn About Audience Habits
4. Match Your Business to Your Customers’ Expectation
5. Use Your Buyer Persona
Immediate Action Items for Your Customer Profile
6. Communicating to your Customer Profile
Why Personas Matter to Communication
Idea Creation
Evaluate Popular Sites
Other Topic Starters
Decide on Content Type
7. Creating Great Content that Matches Your Audience
Be Consistent
Promote Your Content
Track Your Content
8. You’ve Got This
← Prev
Back
Next →
← Prev
Back
Next →