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Index
A History of Advertising From the Earliest Times.
CONTENTS.
PREFACE.
CHAPTER I. INTRODUCTORY—NEWSPAPERS AND NEWSPAPER ADVERTISING.
CHAPTER II. INTRODUCTORY—STREET AND GENERAL ADVERTISING.
CHAPTER III. ANCIENT FORMS OF ADVERTISING.
CHAPTER IV. MEDIÆVAL AND OTHER VARIETIES OF ADVERTISING.
CHAPTER V. NEWSPAPER ADVERTISING FORESHADOWED—ITS EARLIEST USE—HOUGHTON’S LESSONS.
CHAPTER VI. DEVELOPMENT OF ADVERTISING.
CHAPTER VII. CONCLUSION OF SEVENTEENTH CENTURY.
CHAPTER VIII. EARLY PART OF EIGHTEENTH CENTURY.
CHAPTER IX. MIDDLE OF EIGHTEENTH CENTURY.
CHAPTER X. THE EDUCATION COMPLETED.
CHAPTER XI. CURIOUS AND ECCENTRIC ADVERTISEMENTS.
CHAPTER XII. SWINDLES AND HOAXES.
CHAPTER XIII. THE GREAT BOTTLE-TRICK SWINDLE.
CHAPTER XIV. QUACKS AND IMPOSTORS.
CHAPTER XV. GRAHAM AND HIS CELESTIAL BED.
CHAPTER XVI. LOTTERIES AND LOTTERY INSURANCES.
CHAPTER XVII. MATRIMONIAL ADVERTISEMENTS AND AGENCIES.
CHAPTER XVIII. HANDBILLS, INSCRIPTIONS, ETC.
CHAPTER XIX. AMERICAN AND COLONIAL ADVERTISEMENTS.
CHAPTER XX. ADVERSARIA.
A List of Books PUBLISHED BY Chatto & Windus, 74 & 75, PICCADILLY, LONDON, W.
Facsimiles of newspaper pages transcribed in the text
Domestick Intelligence (following Page 4)
WEEKELY Newes from Italy, etc. (following Page 96)
The Weekly Account: etc. (following Page 104)
THE TIMES (following Page 234)
First sheet
Second sheet
Third sheet
Fourth sheet
Bish lottery advertisement (page 465)
Overend Gurney & Co. Disaster Handbill (Page 555)
Transcriber’s Notes
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