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Index
Cover
Series
Title Page
Copyright
Dedication
Preface
A CHALLENGING ENVIRONMENT
WHY THIS BOOK?
WHO SHOULD USE THIS BOOK?
WHEN TO USE THIS BOOK?
PLAN OF THE BOOK
Acknowledgments
PART ONE: Introduction to Behavioral Finance
CHAPTER 1: What Is Behavioral Finance?
BEHAVIORAL FINANCE: THE BIG PICTURE
STANDARD FINANCE VERSUS BEHAVIORAL FINANCE
THE ROLE OF BEHAVIORAL FINANCE WITH PRIVATE CLIENTS
HOW PRACTICAL APPLICATION OF BEHAVIORAL FINANCE CAN CREATE A SUCCESSFUL ADVISORY RELATIONSHIP
CHAPTER 2: The History of Behavioral Finance Micro
HISTORICAL PERSPECTIVE ON THE LINK BETWEEN PSYCHOLOGY AND ECONOMICS
MODERN BEHAVIORAL FINANCE
PSYCHOGRAPHIC MODELS USED IN BEHAVIORAL FINANCE
CHAPTER 3: Introduction to Behavioral Biases
INTRODUCTION
BEHAVIORAL BIASES DEFINED
WHY UNDERSTANDING AND IDENTIFYING BEHAVIORAL BIASES IS IMPORTANT
CATEGORIZATION OF BEHAVIORAL BIASES
DIFFERENCES BETWEEN COGNITIVE AND EMOTIONAL BIASES
DIFFERENCE AMONG COGNITIVE BIASES
EMOTIONAL BIASES
A FINAL WORD ON BIASES
SUMMARY OF PART ONE
PART TWO: Belief Perseverance Biases Defined and Illustrated
CHAPTER 4: Cognitive Dissonance Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
CONCLUSION
CHAPTER 5: Conservatism Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
CHAPTER 6: Confirmation Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
CHAPTER 7: Representativeness Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
CHAPTER 8: Illusion of Control Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
FINAL THOUGHT
CHAPTER 9: Hindsight Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
PART THREE: Information Processing Biases Defined and Illustrated
OVERVIEW OF THE STRUCTURE OF CHAPTERS 10 THROUGH 16
CHAPTER 10: Mental Accounting Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
THE BEHAVIORAL FINANCE APPROACH TO ASSET ALLOCATION BASED ON MENTAL ACCOUNTING
CHAPTER 11: Anchoring and Adjustment Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
BONUS DISCUSSION: INVESTMENT STRATEGIES THAT LEVERAGE ANCHORING AND ADJUSTMENT BIAS
CHAPTER 12: Framing Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
CHAPTER 13: Availability Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TEST
ADVICE
CHAPTER 14: Self-Attribution Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
CHAPTER 15: Outcome Bias
BIAS DESCRIPTION
DIAGNOSTIC
CHAPTER 16: Recency Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
PART FOUR: Emotional Biases Defined and Illustrated
CHAPTER 17: Loss Aversion Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
CHAPTER 18: Overconfidence Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
A FINAL WORD ON OVERCONFIDENCE
CHAPTER 19: Self-Control Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
CHAPTER 20: Status Quo Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
CHAPTER 21: Endowment Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
CHAPTER 22: Regret Aversion Bias
BIAS DESCRIPTION
PRACTICAL APPLICATION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
CHAPTER 23: Affinity Bias
BIAS DESCRIPTION
RESEARCH REVIEW
DIAGNOSTIC TESTING
ADVICE
PART FIVE: Application of Behavioral Finance to Asset Allocation and Case Studies
CHAPTER 24: Application of Behavioral Finance to Asset Allocation
PRACTICAL APPLICATION OF BEHAVIORAL FINANCE
BEST PRACTICAL ALLOCATION
GUIDELINES FOR DETERMINING BEST PRACTICAL ASSET ALLOCATION
QUANTITATIVE GUIDELINES FOR INCORPORATING BEHAVIORAL FINANCE IN ASSET ALLOCATION
INVESTMENT POLICY AND ASSET ALLOCATION
CHAPTER 25: Case Studies
CASE STUDY A: MR. NICHOLAS
CASE STUDY B: MRS. ALEXANDER
SUMMARY OF CASE STUDIES
PART SIX: Behavioral Investor Types
CHAPTER 26: Behavioral Investor Type Diagnostic Process
BACKGROUND OF THE DEVELOPMENT OF BEHAVIORAL INVESTOR TYPES
PSYCHOGRAPHIC MODELS OF INVESTOR BEHAVIOR
EARLY PSYCHOGRAPHIC MODELS
THE BEHAVIORAL ALPHA PROCESS: A TOP-DOWN APPROACH
THE BIT IDENTIFICATION PROCESS
SUMMARY
CHAPTER 27: Behavioral Investor Types
INTRODUCTION
PRESERVER
FOLLOWER
INDEPENDENT
ACCUMULATOR
SUMMARY
Index
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