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Index
Cover
Other Books By This Author
Title Page
Contents
Acknowledgments
Preface
“Sooner or later, something fundamental in your business world will change.”
Chapter 1 - Something Changed
“New rules prevailed now—and they were powerful enough to cost us nearly half a billion dollars.”
What Happened to Us
“That Guy Is Always the Last to Know”
Chapter 2 - A “10X” Change
“What such a transition does to a business is profound, and how the business manages this transition determines its future.”
The Six Forces Affecting a Business
A “10X” Force
The Strategic Inflection Point
Chapter 3 - The Morphing of the Computer Industry
“Not only has the basis of computing changed, the basis of competition has changed too.”
Before the Strategic Inflection Point
After the Strategic Inflection Point
Winners and Losers
The New Rules of the Horizontal Industry
Chapter 4 - They’re Everywhere
“Strategic inflection points are not a phenomenon of the high-tech industry, nor are they something that only happens to the other guy.”
“10X” Change: Competition
Wal-Mart: An overwhelming force in town
Next: The software company
“10X” Change: Technology
Sound takes over silent movies
Upheaval in the shipping industry
The PC revolution: A tale of denial
“10X” Change: Customers
Changing tastes in cars
Attitude shifts
The double whammy in supercomputers
“10X” Change: Suppliers
Airlines flex their muscles
The end of second sourcing
“10X” Change: Complementors
“10X” Change: Regulation
The demise of patent medicines
The reordering of telecommunications
Privatization
Chapter 5 - “Why Not Do It Ourselves?”
“The memory business crisis—and how we dealt with it—is how I learned the meaning of a strategic inflection point.”
Entering Our Strategic Inflection Point
The Route to Survival
Looking Back
Chapter 6 - “Signal” or “Noise”?
“How do we know whether a change signals a strategic inflection point? The only way is through the process of clarification that comes from broad and intensive debate.”
Is X-ray Technology a “10X” Force?
RISC versus CISC
Is It or Isn’t It?
Helpful Cassandras
Avoiding the Trap of the First Version
Debate
Arguing with the Data
Fear
Chapter 7 - Let Chaos Reign
“Resolution comes through experimentation. Only stepping out of the old ruts will bring new insights.”
The Touchy-Feely Issues
The Inertia of Success
Strategic Dissonance
Experimentation
The Business Bubble
A New Industry Map
Chapter 8 - Rein in Chaos
“Clarity of direction, which includes describing what we are going after as well as describing what we will not be going after, is exceedingly important at the late stage of a strategic transformation.”
Traversing the Valley of Death
Redeploying Resources
Leading Via Strategic Actions
The Clarity Imperative
Adjusting to the New
Dynamic Dialectic
The Other Side of the Valley
Chapter 9 - The Internet: Signal or Noise? Threat or Promise?
“Anything that can affect industries whose total revenue base is many hundreds of billions of dollars is a big deal.”
What Is the Internet Anyway?
Bits and Stolen Eyeballs
What About Us?
Threat or Promise?
What Do We Do?
Chapter 10 - Career Inflection Points
“Career inflection points caused by a change in the environment do not distinguish between the qualities of the people that they dislodge by their force.”
Your Career Is Your Business
The Mental Fire Drill
Timing Is Everything
Get in Shape for Change
A New World
Notes
Copyright
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