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Index
Cover
Series Page
Title Page
Copyright
What You’ll Learn
Contents
Introduction
Section 1: Prepare
1. Know the Basics of Making a Case
2. Learn How Your Company Evaluates Cases
Section 2: Get to Know Your Audience
3. Figure Out Who’s Calling the Shots
4. Understand Your Audience’s Objectives
Section 3: Build the Case
5. Clarify the Need
6. Build a Cross-Functional Team
7. Consider Alternatives
8. Think Through the “How” at a High Level
Section 4: Crunch the Numbers
9. Estimate Costs and Benefits
10. Calculate ROI
11. Account for Risks
Section 5: Present Your Case and Move Forward
12. Prepare Your Document
13. Shop Your Case Around
14. Are You Ready to Present?
15. Make Your Pitch
16. Get to a Decision
17. What Next?
Appendix A: Avoid Common Mistakes
Appendix B: How to Give a Killer Presentation
Glossary
Index
About the Authors
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