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Index
Series Page
Title Page
Copyright
Contents
Introduction: Finding Opportunity in Adversity
Section 1: Strategy in the Recession
1. Adapt Your Business to the New Reality
2. Avoid Making This Strategic Mistake in a Recession
Section 2: Managing Your Business Through the Recession
3. What Really Prevents Companies from Thriving in a Recession
4. Do You Have the Right Sales Channels for a Downturn?
5. Joint Ventures and Partnerships in a Downturn
6. Don’t Cut Your Marketing Budget in a Recession
7. Seven Strategies for Leading a Crisis-Driven Reorg
Section 3: Entrepreneurship and Startups in the Recession
8. You Don’t Have to Pivot in a Crisis
9. How to Launch a Startup in the Post-Covid Era
Section 4: Managing Yourself and Your Career in the Recession
10. How to Find a (Great) Job During a Downturn
11. Growth After Trauma
About the Contributors
Index
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