Brand Authority by Richardson, Pamela -- Read -- Imperial Library of Trantor

Index

Copyright Table of Contents Disclaimer About the Author Introduction Why You Need a Brand to Succeed Online? What is a Brand? What Aspects Make a Brand? How to Come Up With a Mission Statement Apple's Values Statement and Why They're Successful Finding Your Values Writing Your Mission Statement – Your Promise Coming Up With a Company Or Website Name Some More Considerations for Your Company or Website Name Getting a Website Creating Your Logo What Makes a Good Logo? Ideation – Coming Up With a Concept for Your Logo Creating Your Logo Designing a Logo Yourself Outsourcing Your Logo Design Protecting Your Trademark Using Your Logo and 'Being Everywhere' More Materials to Create Website Design Creating a Personal Brand Being Everywhere Building Trust Content Marketing and Becoming an Authority Creating Relationships Under Promise and Over Deliver Increasing Brand Loyalty Marketing Your Brand Content Marketing for Exposure Guest Posting Advertising SEO Press Releases How To Manage Your Brand And Reputation Reputation Management What To Do If You’re Planning On Rebranding Conclusion and Recap

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