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Index
Contents
Introduction: Slovenia, JFK, and the Story That Kidnapped My Husband
Part 1: The Irresistible Power of Storytelling
1. The Gaps in Business and the Bridges That Close (and Don’t Close) Them
2. Once Upon a Brain
3. What Makes a Story Great
Part 2: The Four Essential Stories—The Tales Every Business Needs to Tell
4. The Value Story
5. The Founder Story
6. The Purpose Story
7. The Customer Story
Part 3: Create Your Story—Finding, Crafting, and Telling Your Story
8. Finding Your Story
9. Crafting Your Story
10. Telling Your Story
Conclusion: Happily Ever After Is Just the Beginning
Appendix: The Four-Story Cheat Sheet
Acknowledgments
Notes
About the Author
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