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Index
Cover
Title Page
Copyright
Dedication
INTRODUCTION
Why numbers have always been sexy
CHAPTER 1
How this book will help you grow your business
CHAPTER 2
Targeting: Who should you talk to?
CHAPTER 3
Discover: What should you talk to customers about?
CHAPTER 4
Locate: How do you find them?
CHAPTER 5
Budget: “How much should we spend?”
CHAPTER 6
Yardsticks: How do you measure what works and what doesn’t?
CHAPTER 7
Optimize: How do you do more of what works and less of what doesn’t?
CHAPTER 8
The Future
ACKNOWLEDGMENTS
INDEX
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