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Index
Cover
The Social Employee: How Great Companies Make Social Media Work
Copyright Page
Dedication
Contents
Foreword by David C. Edelman
Introduction
Part I Weathering a Sea Change
Chapter 1 The New Normal—Even Change Is Changing
Chapter 2 The Blue Focus Marketing® Social Employee Möbius Model™
Chapter 3 Brands Under Pressure
Chapter 4 The Social Employee—Lines Blur Between Brands, Employees, and Customers
Part II How Great Companies Build Social Cultures
Chapter 5 IBM—Making Connections One Employee at a Time
Chapter 6 How Adobe Manages Social Media Using Guardrails
Chapter 7 How Dell Learned to SMaC-U into Social Success
Chapter 8 How Cisco Built a Powerful Employee Network
Chapter 9 How the Southwest Way Creates Competitive Advantage
Chapter 10 AT&T: B2B Social Networking at Its Best
Chapter 11 How Acxiom and Domo Are Leading the Charge
Part III Recalculating Your Route
Chapter 12 How Social Executives Drive Brand Value
Chapter 13 Finding Education in the Social University
Chapter 14 Building Communities of Shared Interest
Chapter 15 How Content Marketing Empowers Social Employees
Chapter 16 The Blue focus Marketing 10 Commandments of Brand Soul
Afterword by Kevin Randall
Glossary
Notes
Acknowledgments
Index
About the Authors
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