Art of Persuasive Communication · A Process, the 4e by Wet, Johann C. de -- Read -- Imperial Library of Trantor

Index

Front cover Title page Imprint page Table of contents Preface Chapter 1: Communication and persuasion: A democratic setting

1.1 Introduction: On communication 1.2 Persuasion as a process of communication 1.3 Persuasion in the service of democracy 1.4 Persuasion and ethics 1.5 Resistance to persuasion A reminder

Chapter 2: Persuasive communication: The historical context

2.1 Introduction: The Greek roots 2.2 Plato's critisim of rhetoric 2.3 Aristotle’s view of rhetoric 2.4 The Roman's and the classical tradition 2.5 Further Historical development of rhetoric: A brief overview A reminder

Chapter 3: Broad starting points of interpersonal persuasion

3.1 Introduction 3.2 Verbal messages 3.3 Non-verbal messages 3.4 Key question and answers A reminder

Chapter 4: Theories of interpersonal persuasion

4.1 Introduction 4.2 Attitude change theory 4.3 Theories of reasoned action and planned behaviour 4.4 Learning theories 4.5 Consistency theories 4.6 Social judgement–involment theory 4.7 Elaboration Likelihood theory A reminder

Chapter 5: Persuasion, mass and social media, and public opinion

5.1 Introduction: A changed circumstance 5.2 Traditional theories of mass media effects 5.3 The role of the traditional news media 5.4 Social media 5.5 Public opinion 5.6 A model and a sequence of mass persuassion A reminder

Chapter 6: Perspectives of propaganda

6.1 Propaganda: A historical orientation 6.2 The traditional perspective of propaganda 6.3 Bureaucratic propaganda 6.4 Ellul's view of propaganda A reminder

Chapter 7: Leadership, persuasive language and politics

7.1 Leadership 7.2 Language and politics 7.3 Political persuasion: Language styles and settings 7.4 Directed politica language A reminder

Chapter 8: Image and persuasive political campaign management

8.1 Persuasion, politics and image management 8.2 Persuasion and political election campaings A reminder

Chapter 9: Persuasion and political debates

9.1 Introduction 9.2 Arguments for and against debate 9.3 Content and relational strategies 9.4 Debate tactics 9.5 Debate effects A reminder

Chapter 10: Persuasion and political negotiation

10.1 The concepts of political negotiation and bargaining 10.2 Negotiation as a peaceful alternative to political conflict 10.3 Negotiation styles and skills 10.4 A joint problem-solving approach as the ideal 10.5 The role of a mediator 10.6 International political negotiation A reminder

Chapter 11: Rhetorical discourses of South African statesmen

11.1 Introduction 11.2 FW de Klerk's historic speech, February 1990 11.3 Mandela and de Klerk on recieving the nobel peace prize, December 1993 11.4 Nelson Mandela's inaugural address, May 1994 11.5 Thabo Mbeki on NEPAD and th AU, October 2001 11.6 Jacob Zuma’s inaugural address, May 2009 11.7 Critiquing political discourses A reminder

Chapter 12: Persuasion and the rhetorical imprint of a public rhetor

12.1 Introduction 12.2 A rhetorical imprint 12.3 Constructing a rhetorical imprint 12.4 Dr van Zyl Slabbert as a public rhetoric A reminder

References Name index Subject index