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Imperial Library
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Index
Cover
Table of Contents
Title Page
About the Author
Foreword
Preface
Note
2032
Introduction
Welcome to the Metaverse
Notes
Chapter 1: The Future Is Immersive
From Web 1.0 to Web 3.0
From AR to VR to XR
What Can the Metaverse Become?
Six Characteristics of the Metaverse
An Endless Blue Ocean
Notes
Chapter 2: Creating an Open Metaverse
Open vs. Closed
The Hybrid Web
An Open Economic System
Note
Chapter 3: Be Who You Want to Be
The Rise of the Avatars
Digital Fashion
iCommerce
A Cambrian Explosion of Identity
Note
Chapter 4: Be Where You Want to Be
Virtual Worlds
Gaming in the Metaverse
Sports in the Metaverse
Media and Entertainment in the Metaverse
Education in the Metaverse
Power to the Creators
Note
Chapter 5: Unbounded Creativity for Brands
Beyond flash
The Power of an Immersive Community
The Era of Experience Marketing
Creativity, Community, and Co-Creation
Chapter 6: Exponential Enterprise Connectivity
A Changing World
The Future of Immersive Work
Digital Twins
The Role of Governments
Chapter 7: The Creator Economy
A Vibrant Metaverse Economy
Why Tokens Matter
Challenges of NFTs
Digital Real Estate
Economic Mechanisms
From DeFi to MetaFi
Notes
Chapter 8: Digitalism in the Metaverse
Technology Is Neutral
Dangers of the Metaverse
Verification, Education, and Regulation
Surveillance or Empowerment
Chapter 9: The Future of the Metaverse
BCI: The Future of Immersive Experiences
A Renaissance of Art, Creativity, and Innovation
Epilogue
Acknowledgments
References
Index
Copyright
Dedication
End User License Agreement
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