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Index
Introduction
Section I: Goods in Me: What Really Matters
Chapter 1: Good People and their Goods
Life:
Growth:
Relationships:
Joy:
Individuality:
Stability:
Equality:
Belief:
Chapter 2: Attention and Mental Models
One Thing at a Time
Better Coping through Categories
Safer if You’re Different
The Rare Gaga
Reverting Attention
More than Meets the Eye
Chapter 3: The 8 Great Goods
Truly Bad … Usually
A Good First Step
The 8 Great Goods
Maslow’s hierarchy for the social being
The First Step is a Doozy
Why Eight?
I Don’t Understand You …
Chapter 4: Values versus Goods
Aren’t Goods and Values the Same Thing?
Shortcomings
Use It or Lose It
Hostage to a Cause
Too Aligned With Just One Good - Belief
Money for Values
A Baby in That Bathwater
Schwartz (Values)
McClelland (Needs)
Lawrence and Nohria (Drives)
End Goals
Ends Demand the Means
No one value alone
Computerized methods of prioritizing
The new generation and priorities
Complexity and decision-making
Chapter 5: The Brain and its Goods
Where Does What?
Soulless Brains?
Our Old Brain’s Memories
Your Brain Wants to be Good
The Future Remembered
The 8 Great Goods Supersystem
Moral modules
Chapter 6: The 8 Goods in your Head
Life
Stability
War or peace
Growth
Territory
Money
Relationships
Small teeth, warm hearts
Size matters
Individuality
Each brain is really different
Equality
Getting to equal
Belief
Is Belief really just Individuality?
Joy
The pleasure organ
Stuck in our Heads
Section II: Goods in Decisions: Making a Conscious Choice
Chapter 7: Definitions and Labels
Difficult Definitions
Boundaries
Exceptions
Label Conscious
High-end Labels
Better Living through Labels
Chapter 8: Trade-offs
Checking It Twice
We Love and Hate Trade-offs
Trade-offs as the Basis for All the 8 Great Goods
The biggest stuff
What’s Life got to do with it?
Your responsibility as a human is to stay alive
Do your friends smoke pot?
War? Sure! … Hunger? No way!
The small stuff
Making Trade-offs Less Painful: The Case of the Big Dig
Chapter 9: Getting to consistency
Context
I Probably Won’t Change into You
Big Issues
Chapter 10: Deciding to Prioritize
It’s About Time
How We Like to Decide
Looks familiar
The rule
Goals First, then Data
Makes Me Emotional
Simple, Stupid
The mistake
The aftermath
Starting to understand a little
Chapter 11: Algorithms and Harmony
Stuck in a Priority
Algorithms
Figuring each other out
The Arizona Algorithm
Complexity and its discontents
Simple priorities
Putting it to the test
The Basic Rules of the 8 Great Goods
Section III: Goods in Countries: Rules of Top Priorities
Chapter 12: Nations and the 8 Great
Making the Switch to Policy
Process versus goals
The former state of management science
Show me the strategy
Knowing National Greatest Goods
Chapter 13: Life and Japan
The Government’s Role
Legislating against War
War and Peace and War and Peace and …
Life Goes On and On and On
A life not wasted is more of a life
Whistling past the death scoreboard
Caring about health care
Living and letting live
Hard to live without a livelihood
Working to death
Life Begets Longer Life
Disaster Planning on Shaky Ground
The Flip Side of Japan’s Life Culture
Chapter 14: Individuality and the United States
Anti-Social Genes?
Escapees in America
More individualistic over time
Not uniform
In an international context
Real crises and Individuality
But if it isn’t a real crisis…
Chapter 15: Relationships and Growth: Switzerland and Singapore
Switzerland (Relationships)
The first melting pot
Political relationships
Business relationships
Neighborly relationships?
Family relationships
Singapore (Growth)
Need for Stability
Shift to growth
Chapter 16: Stability, Belief and Equality: China, Israel/Saudi Arabia, and Norway
China and Stability
Norway and Equality
Saudi Arabia, Israel, and Belief
Saudi Arabia
Israel
When national Belief leads to conflict
Chapter 17: Joy and Bhutan
Lords of the flies
Tunnel to nowhere happy
Gross National Happiness
Four pillars
Measuring happiness
Life is too short not to be happy
The world is watching
A cultural identity worth saving
Really?
Applying a measure to the other Great Goods
Section IV: Goods in Practice: Leading Good Organizations
Chapter 18: ACDC Leadership
Good Leaders and the Great Goods
ACDC Leadership
Chapter 19: A: Leading through Attention (where do we focus?)
A leader’s attention
Attention Exercises
Chapter 20: C: Leading through Culture (who are we?)
What the survey said about organizations
Fit and Satisfaction
Making a job decision without the 8 Great Goods
The Real Goods
Culture Exercises
Chapter 21: D: Leading through Decisions (how should we decide?)
Clarity
Consistency
Candor
Decision Exercises
Chapter 22: C: Leading through Change (how do we become something different?)
Changing your organizational Goods
Thunderbird School of Global Management
Starting a new organization (Kotter International)
Choice Humanitarian
Other organizational priority shifts
Change Exercises
Chapter 23: Your Life ... from Goods to Greatest
Do you know your 8 Great Goods?
Are you happy with your 8 Great?
How consistent do you think you are with your priorities?
What are your organization’s 8 Great?
How do the organizational 8 Great compare to your personal priorities?
What do your coworkers think your organization’s 8 Great are?
Is there a dysfunctional mix of priorities in your organization?
What if you don’t have the same priorities as your organization?
Should you try to change the priorities of your organization or your community?
When is it time to bail?
What if my community and I don’t see eye to eye?
Can understanding my Goods make me a better person?
Bibliography
Index
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