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Index
Title Page
1. Should You Have an App Business?
A Getting Started Story
Should you focus on Android?
About this Book
2. How Much Should You Know About Marketing?
The Marketing Funnel for Apps
Conversion
App Business Models
3. How Can You Choose the Best App Ideas?
What Makes a Good Idea?
Should your idea be your interest or passion?
Should it be your Hobby or Interest?
Should it be unique and Innovative?
The Formula for Profit
Your Ten Best Ideas
4. What is the Revenue Potential of your App Idea?
The Pessimist's View of Competition
The Optimists View of Competition
Comparison Chart
Listing Comparable Apps
Total Installs
Top Paid and Top Free
Top Grossing
Advertising Income
Taking Stock of Your Ideas
5. How much will it cost to provide your app?
Complexity
Labor
Leverage and Reuse
Process and Planning
Tools
Effective Outsourcing
6. How will your app be found?
Will New Apps Get Special Treatment?
A Story About Keywords
Keyword Research: What words do you want to be found for?
Keyword Research Example Using AdWords
What Determines Search Results
Other Factors for Search Results
Choosing Your Title
Crafting Your Description
Using App SEO Tools
7. How can you get installs?
Being Chosen from a List
Getting an Install
Getting More Comments and Ratings
Myths and Facts about Ratings.
Encouraging More Good Comments
8. How do I convert users after the install?
How Valuable is Your App?
What Influences Conversion?
What User Actions Should You Track?
Tracking the User Actions.
Looking at Reports
Other things you can see in Google Analytics
9. Paid Promotion
An Advertising Common Sense Rule
The Cost of an Install
Cross Promotion
Targeting an Ad Campaign
Revenue per install
Campaign Optimization
What you Will Learn with Paid Advertising
10. Organic promotion
The Basic of Internet Marketing
Social Networking
Video Marketing
Conclusion
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