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Index
Cover
Title Page
Copyright
Epigraph
1 Shame Explained
2 Guilt’s Ascendancy
3 The Limits to Guilt
4 Bad Apples
5 How Norms Become Normal
6 The 7 Habits of Highly Effective Shaming
7 The Scarlet Internet
8 Shaming in the Attention Economy
9 Reactions to Shaming
10 The Sweet Spot of Shame
Appendix: Shame Totem v.2.1
Acknowledgments
Notes
About the Author
About the Illustrator
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