Digital Portrait Photography of Teens and Seniors · Shooting and Selling Techniques for Photographers by Rice, Patrick -- Read -- Imperial Library of Trantor

Index

Contents About the Author Contributors Introduction 1. Camera Basics

Image Sensors

CCD CMOS

Megapixels and Resolution Digital Storage Media Pro Tips: CompactFlash Cautions Pro Tips: Safeguarding Image Files Lenses for Digital Photography Flash

2. Exposure and Lighting

White Balance

Presets

Customizing the White Balance

The ExpoDisc vs. Gray Cards

Flash Photography Studio Lighting

3. Efficiency in the Camera Room

Background Systems Camera Stand Lens Shades Eliminating Color Casts

4. Post-Capture Essentials

Monitor Calibration Digital Workflow

File Storage Proofs Orders

5. Digital Output

Lab or In-House Printing? Printing Costs

6. Contract and Noncontract School Photography

Obtaining a School Contract Contract Studios Noncontract Studios

7. Personalizing the Session

The Consultation Clothing Catering to the Client Student Survey Student Feedback

8. Creative Sets, Backgrounds, and Props

Standard Props Sets Profitable Props Props Exchange Standout Backgrounds Hand-Painted Fabric Backgrounds The Portrait Park

9. Artistic Techniques for Increased Sales

Pro Tips: Black & White Images with Photoshop

Color Correction Image Selection Black & White Images in Color Modes Converting Directly to Grayscale Converting Using the Lab Color Mode Conversion Using the Desaturation Method

Pro Tips: Another Conversion Type The B/W Conversion Filter Toning Photographs Pro Tips: Sepia Toning Digital Handcoloring Advantages Pro Tips: Handcoloring Strategies

Handcoloring with Color Layers Desaturating with Layers Digital Infrared Senior Portraits

Artistic Effects Plug-ins Corel Painter

10. Smart Marketing

Mailers

General Mailers Custom Mailers

The Introductory Letter Maximizing the Internet Yearbook Conference Last-Chance Offer Senior Open House The Ambassador/Model Program The Twelve-Hour Sale Testimonials Referral Program The Value of Professional Associations

Client Resources Networking Print Competition

Pro Tips: Marketing Success

11. Proofing and Copyright Issues

Digital Proofing Unauthorized Image Reproduction

Closing Thoughts Supplier Directory Index Other Books from Amherst Media