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Index
Dedication
Title Page
Copyright Page
Acknowledgements
NOTE FROM THE AUTHOR
Table of Contents
In The Beginning . . .
Chapter 1 - 1891 – 1953: Bricks and Mortar
Chapter 2 - 1954 – 1977: Systematic Success
Going Global: How LEGO Began to Conquer the World
LEGOLAND: 1968 – present
Chapter 3 - 1978 – 1988: The Golden Age
Black Falcons (1984 – 1992)
Crusaders (1984 – 1992)
Forestmen (1987 – 1990)
Black Knights (1988 – 1994)
Making LEGO
Chapter 4 - 1989 – 1999: It’s a LEGO World
Paradisa (1992 – 1997)
Race (1992 – 2000)
Launch Command (1995)
Divers (1997 – 1998)
RES-Q (1998 – 1999)
Extreme Team (1998 – 1999)
Space Port (1999 – 2000)
City (1999 – 2002)
Futuron (1987 – 1990)
Blacktron (1987 – 1988)
Space Police (1989)
M:Tron (1990 – 1991)
Blacktron II: Future Generation (1991 – 1992)
Space Police II (1992 – 1993)
Ice Planet 2002 (1993 – 1994)
Spyrius (1994 – 1996)
Unitron (1994 – 1995)
Exploriens (1996)
Roboforce (1997)
UFO (1997 – 1998)
Insectoids (1998 – 1999)
Wolfpack Renegades (1992 – 1993)
Dragon Masters (1993 – 1995)
Royal Knights (1995 – 1996)
Dark Forest (1996)
Fright Knights (1997 – 1998)
Ninja Knights (1998 – 2000)
Aquazone (1995 – 1998)
Western/Wild West (1996 – 1997)
Time Travel (Cruisers/Twisters) (1996 – 1997)
Adventurers
LEGO for Girls
MINDSTORMS: RCX
Chapter 5 - 2000 – 2011 Foundations for the Future
Adventurers
Dinosaurs (2001) Dino Attack/Dino 2010 (2005)
Alpha Team (2001 – 2005)
BIONICLE
LEGO Studios
Rock Raiders (1999 – 2000)
LEGO EXO-FORCE (2006 – 2008)
Aqua Raiders (2007)
Agents (2008 – 2009)
Power Miners (2009 – 2010)
Atlantis (2010 – 2011)
Racers (2001 – 2011)
Williams F1 (2002 – 2003), Ferrari F1 (2004 – 2010) and Lamborghini (2009 – 2011)
Power Racers (2005 – 2010), Tiny Turbos (2005 – p2011) and RC Racers (2004 – 2009)
World Racers (2010 – present)
LEGO Sports (2000 – 2007)
Train
DUPLO
4+
Technic
Advanced Building
Licensed to Build: LEGO’s Licensed Themes
Star Wars (1999 – 2011)
Mickey Mouse (2000)
Harry Potter (2001 – 2011)
Galidor (2002)
Discovery Channel (2003)
Spider-Man (2003 – 2004)
Nickelodeon: Avatar (2006) and SpongeBob SquarePants (2006 – 2011)
Batman (2006)
Speed Racer (2008)
Indiana Jones (2008 – 2009)
Ben 10: Alien Force (2010)
Toy Story (2010) and Cars (2010)
Prince of Persia (2010)
Chapter 6 - Building Outside the Box
Designs By You
Expand the Brand
Video Games: LEGO Play Reinvented
LEGO Racers
Rock Raiders, Alpha Team and BIONICLE
LEGO Star Wars
LEGO Indiana Jones
LEGO Batman: The Videogame
LEGO Rock Band
LEGO Harry Potter
LEGO Universe
For the Love of LEGO: Meet the Fan Community
LEGO for a Living
Bibliography
Photo Credits
Index
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