Platform by Hyatt, Michael -- Read -- Imperial Library of Trantor

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Imperial Library

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Index

Cover Page Title Page Copyright Page Dedication Contents Introduction: All the World’s a Stage Part One: Start with Wow

1. Create a Compelling Product 2. Bake in the Wow 3. Exceed Market Expectations 4. Beware of the Obstacles 5. Don’t Settle for Less than Great 6. Give Your Product a Memorable Name 7. Wrap the Wow in Style

Part Two: Prepare to Launch

8. Accept Personal Responsibility 9. Think Bigger . . . No, Bigger! 10. Define Your Platform Goals 11. Create an Elevator Pitch 12. Set up Your Branding Tools 13. Assemble Your Pit Crew 14. Secure Raving Endorsements 15. Get a Great Head Shot 16. Develop an Online Media Kit

Part Three: Build Your Home Base

17. Understand the Model 18. Focus Your Efforts Online 19. Beware of Self-Proclaimed Social Media Experts 20. Start a Blog (or Restart One) 21. Create the Content Yourself 22. Use a Blog Post Template 23. Maintain a List of Post Ideas 24. Write Posts Faster 25. Create Video Interviews 26. Don’t Hire a Proofreader 27. Protect Your Intellectual Property 28. Avoid Common Blogging Mistakes 29. Create a Better about Page 30. Develop Your Landing Pages 31. Build a Speaking Page 32. Forget about Metrics (for Now)

Part Four: Expand Your Reach

33. Kiss Marketing Good-Bye 34. Understand What’s Not Important 35. Generate More Blog Traffic 36. Build Your Subscriber List 37. Promote Your Older Posts 38. Write Guest Posts 39. Give Stuff Away 40. Stop Losing Readers 41. Watch These Metrics 42. Embrace Twitter 43. Understand Twitter Basics 44. Don’t Write off Twitter! 45. Devote Thirty Minutes a Day 46. Get More Twitter Followers 47. Keep from Getting Unfollowed 48. Use Twitter to Promote Your Product 49. Set up a Facebook Fan Page 50. Employ Consistent Branding 51. Be Prepared for Traditional Media

Part Five: Engage Your Tribe

52. Get More Blog Comments 53. Don’t Respond to Every Comment 54. Keep the Conversations Civil 55. Develop a Comments Policy 56. Practice the 20-to-1 Rule 57. Monitor Your Brand 58. Defend Your Brand 59. Don’t Feed the Trolls 60. Monetize Your Blog

Conclusion: Take the First Step Appendix A: Comply with the FTC Guidelines Appendix B: Post Ideas for Novelists Resources Notes Acknowledgments About the Author Index Contact Michael

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