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Index
Title page Imprint Table of contents List of Figures Acknowledgements Foreword Part one: Introduction
Introduction 01 The customer relationships of the future
Part two: Digital Transformation
02 Digital first = customer first 03 A single digital ecosystem 04 From self-service to automation 05 Not ‘big data’ – ‘big relevance’
Part three: The human transformation
Introduction 06 The technology becomes human 07 Heartketing 08 The human touch 09 Crowd power
Index Full imprint
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