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Index
Introduction The Problem: Why Are You Struggling to Influence People? 5 1 The Dangers of “Disconnect” 7 2 Four Traps That “Disconnect” You 18 STEP #1 Go for Great Outcomes 41 4 The First “R”: Go for a Great Result 43 5 The Second “R”: Go for a Great Reputation 52 6 The Third “R”: Go for Great Relationships 66 STEP #2 Listen Past Your Blind Spot 81 7 To Discover Their There, Listen to the Music 83 8 Master Level-Four Listening 91 STEP #3 Engage Them in Their There 119 10 Use the Three Gets of Engage 121 11 Push Their Buttons— Positively 135 12 Engage Across Cultures 144 STEP #4 When You’ve Done Enough . . . Do More 155 13 Do More Before, During, and After 157 14 Do More in All Three Value Channels 171 15 Ask Other People To Do More 183 Taking Real Influence to the Next Level 191 16 Let Adversity Lead You to Great Outcomes 193 SECTION 7 Putting It All Together 227 20 Case Study #1— A Fuzzy Rescue 229 21 Case Study #2— Everything Matters 234 22 Case Study #3— Poised for Life 237 23 Case Study #4— Taming a Temperamental Group 241 Epilogue 245 Acknowledgments 247 Index 251
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