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Index
Title Page Copyright Dedication Preface Acknowledgments Contents Chapter 1: Why 60 Seconds?
Attention Span Are They Listening? The World Is Full of Sound Bites Your Verbal Business Card
Chapter 2: 5 Point Agenda
The Formula: Creating Your Strategy Five Examples Summary
Chapter 3: 60 Second Sell
When to Use It Five Examples Summary
Chapter 4: Hiring Trends
Salary Trends Where People Want to Work Employers’ Changing Needs Cultivating the Ideal Worker Persona
Chapter 5: Interview Etiquette
Dress Up! Display Good Manners During Meals Practice Your Handshake, Eye Contact, and Nonverbal Communication Arrive on Time Use People’s Names Don’t Brag, Lie, or Speak Badly About Anyone Impress Them: Handwrite Your Thank-you Note
Chapter 6: The Job Promotion Interview Chapter 7: 60-Second Answers to Tough, Tricky Questions
Research the Company and Potential Boss Behavioral Interviewing and Situational Questions Answering the Questions Personal: About You Work/Job Experience About the Employer Firings/Layoffs/Resignations/Work Gaps Illegal Questions Supervising Others Technical Expertise and Specialty Questions Questions for College Students and New Grads Questions for Those with Advanced Degrees: MAs, MBAs, JDs, MDs, PhDs, or Other Doctorates Do Your Best
Chapter 8: Salary Questions
Secrets of Establishing Your Value How to Find Out What They Will Pay Salary History Requests The Electronic Application’s Salary Box Handling the Probing Recruiter or HR Person Answering the Questions Relocation Situations
Chapter 9: Questions You Should Ask
How to Impress the Employer Gaining Insight into the Corporate Culture 37 Questions You Could Ask
Chapter 10: Negotiating the Best Deal
Men and Women Negotiate Differently Mental Preparation Is Essential The Biggest Raises Come with a New Job More Employers Are Negotiating the Whole Compensation Package Understanding Pay Scales 10 Negotiation Strategies Inquiry About a Signing Bonus What to Do with Multiple Offers How It Works
Chapter 11: 13 Types of Interviews
Telephone Screening Interview HR/Recruiter Interview Hiring Interview Second Interview Multiple Interviews Panel Interview Group Interview Breakfast, Lunch, or Dinner Interview Skype or Videoconferencing Interview Skype Interview Dos and Don’ts Videotaping You Fly-In/Relocation Interview Testing Interview Beware of the Bizarre Interview Negotiation Interview
Chapter 12: Pitfalls to Avoid
Being Late Inappropriate Attire No Market Research Assuming Your Resume Will Get You the Job Believing the Person with the Best Education, Skills, and Experience Will Get the Job Failure to Prepare Believing the Interviewer Is an Expert Failure to Inspire Confidence Failure to Demonstrate Skills Appearing Desperate or Highly Stressed Out Mishandling Supplemental Questions or Tests Believing the Last Five Minutes Are the Most Important Thinking All References Are Created Equal Not Being the Ideal Worker Lying on the Resume or Application Your Nervousness Comes Across as Appearing Uninterested in the Job Bragging Giving Lengthy Answers Inability to Tolerate Pauses or Silence Leaving Your Cell Phone On Thinking Your Major Goal Is to Get the Job
Chapter 13: The Spotlight Is on You
Dealing with Nervousness What to Bring First Impressions Nonverbal Clues Show-and-Tell Field Knowledge 60-Second Work Example Highlight Transferable Skills Handling Small Employers Listen
Chapter 14: The Convincing Close
Be Memorable: End with Your 60 Second Sell Employer Rating Chart Post-interview Assessment Interview Evaluation Form Thank-you Notes How to Remain a Viable Candidate When Someone Else Gets the Job
Chapter 15: 60 Seconds & You’re Hired! More Career Help Is Available
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