Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Warning: read this first! 14
Increasing the chance of your startup’s success. 17
The research of 1,000 startups worldwide. 17
Most dangerous mistakes in startup marketing. 28
The Concept of Startup Evolution Curve. 31
Stage 1: Feasibility Study. 35
1. The Essence: Define the Value Proposition. 36
2. Alternative solutions & competitive analysis. 51
3. Segmentation and potential market size. 66
4. Business model and fatal flaws. 77
5. Business environment and breakthrough innovations. 85
6. Customer Journey Map. 99
7. Financial assessments. 106
Stage 2. Hypotheses and Experiments. 114
8. Get ready for hypotheses verification. 114
9. Creating minimal viable products: purposes and types. 125
10.Validating problem-solution-market fit 136
11. Create a strong positioning statement 146
12. Testing communication and distribution channels. 156
13. Evaluating profit and growth potential 169
14.Develop alternative marketing strategies. 179
Stage 3. Fundraising. 189
15. Startups challenges and the fundraising process. 189
16. Setting up fundraising milestones. 195
17. Bootstrapping or be ready for plan B. 200
18. Choosing the best funding source. 205
19. Creating winning fundraising material 212
20. Determining the value of your startup. 221
21. Consistent targeted actions. 227
Stage 4. Product Launch. 234
22. Myth of the Big Boom launch. 235
23. Foundations of building a strong brand. 240
24. Identify and seize customer touchpoints. 245
25. Craft an irresistible offer. 252
26. Get ready to up-sell, cross-sell, and down-sell 260
27. Marketing plan on one page. 267
28. Execute-Measure-Learn. 274
Stage 5: Growth Hacking. 279
29. Viral loop and key metrics. 279
30. Growth engines: sticky, viral, paid. 292
31. Profit hacking: leads, conversion, and economics. 300
32. Marginal users & magnets to get them.. 307
33. Marketing material for viral growth. 315
34. Key leverage points and partnerships. 321
35. Marketing automation strategies & tools. 328
Keep the Pace. 335
References. 339
About the author. 343
Segmentation and potential market size
Chapter 31: Profit hacking: leads, conversion, and economics
← Prev
Back
Next →
← Prev
Back
Next →