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Index
Introduction
Chapter 1: Social Influence
Sources of Social Influence
Cialdini’s Principles of Social Influence
Kelman’s varieties of social influence
Chapter 2: Minority Influence
Factors that play a role in minority influence
Chapter 3: Reactance
Chapter 4: Obedience
Studies in Obedience
Chapter 5: Persuasion
Attribution Theory
Conditioning Theories
Cognitive Dissonance Theory
Social Judgement Theory
Inoculation theory
Narrative transportation theory
Methods of Persuasion
Chapter 6: Social Impact Theory
Chapter 7: Reverse Psychology
Chapter 8: Practical Application of Social Influence
In Business
During presentations
In Social Settings and Everyday Life
In Relationships
Conclusion
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