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Imperial Library
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Index
Cover
Title Page
Copyright
Contents
Dedication
Foreword - by David Gaughran
Acknowledgements
1 - Who Am I (And Who Are You)?
2 - You Are Not Your Reader, But You Are a Rock Star
3 - Why You Need a Mailing List
4 - My Mailing List Philosophy
5 - Planning and Setup
6 - Onboarding
7 - The First Date
8 - The Sign-Up Process
9 - Your Perfect Subscriber
10 - Strategies vs Tactics
11 - Organic List-Building
12 - Straight-Up Bribes
13 - Engagement
14 - Deliverability
15 - Building Relationships
16 - Delivering Value
17 - Re-engagement
18 - Purging Dead Weight
Afterword
Do You Need More Help? (aka The Inevitable Upsell)
Helpful Links
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