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Index
The Mind-set of a Celebrity
The Making of a Celebrity CEO
Origin Story
You, the Celebrity
Personal Branding 101
Fish. Small Pond.
Focus on Engagement, Not Followers or Likes
Secret Sauce: Fans before Customers
Look in the Mirror: Are You Magnetic?
Does Physical Appearance Matter?
Insight from Experts
Carol Roth, TV Host and Author
Jeffrey Hayzlett, Speaker, Author, and Former Fortune 100 CMO
Jay Baer, Speaker and Author
Michael Stelzner, Social Media Examiner Founder
Your Toolbox
Website
Sales Funnels
Social Media
LinkedIn
Twitter
Instagram
Facebook
Tips for Every Social Platform
Blogging
Podcasting
Email Marketing: Build Your List
Apps and Hacks for Personal Brand Building
Digital Brand Building Stories, Tips, and Insight
Rachel Michaelov, the Tax Expert
Adrian Miller, the Sales Trainer and Business Strategist
Personal Branding’s Small Giants
From Small Screen To Stage
The Art of Public Speaking and Communication
Event Production
How Can You Speak at Events
Video Brings Your Brand to Life
Write and Publish a Book
Get Media Coverage: Your 15 Minutes of Fame
Get Help. Hire Expertise.
Conclusion
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