The Art of the Donald · Lessons From America's Philosopher-In-Chief by Bedford, Christopher -- Read -- Imperial Library of Trantor

Index

Cover Dedication Preface Introduction: The Steakhouse Populist 1: Building Your Empire, Deal by Deal

2: Embrace the Chaos

Rule 7. Chaos Confuses the Enemy Rule 8. A Sense of Crisis Creates Demand for Command Rule 9. Excellence Through Competition Rule 10. Chaos Communication Theory

3: How to Keep Friends and Create Allies

Rule 11. The Difference Loyalty Makes Rule 12. Delegate, Don’t Micromanage Rule 13. Fire People Early and Often Rule 14. Have a Good Right-Hand Man Rule 15. Trust in Family

4: Get Your Message Out

Rule 16. Own the Narrative (Attack, Attack, Attack) Rule 17. Redefine Things on Your Terms Rule 18. Journalists Are Tools. Use Them. Rule 19. Keep Your Message Simple

5: Dealing with Critics (and Other Haters and Losers)

Rule 20. Life Is War Rule 21. The People You Do Need, You Can Outsmart Rule 22. If You Can’t Use Them, Pour Water on Their Circuit Boards Rule 23. Don’t Keep False Idols

6: How to Win So Much, You’ll Get Tired of Winning

7: How to Live the Best Life

Rule 27. Eat Like a Normal Person Rule 28. Exercise Like a Man Rule 29. In Dress, Combine Understated Elegance with Branded Flair Rule 30. Love Your Job

Epilogue: The White House Challenge About the Author Copyright