The Thriving Yoga Teacher · How to Create a Sustainable Career Doing What You Love by Linane, Michelle -- Read -- Imperial Library of Trantor

Index

Disclaimer Dedication Foreword Introduction CHAPTER 1: The Yoga Profession

Is This Your Side Job or Main Job? Commercializing Yoga Making Money Doing What You Love Think Like An Entrepreneur The Missing Ingredients You Are A Business Thinking Outside The Studio

CHAPTER 2: Dream Big, Live Big

Overcoming Fear

The Many Disguises of Fear

CHAPTER 3: Shaping Your Business

Writing Exercise Your Trademark Story Carve Out A Niche Teach People Who Don’t Practice Yoga Ask, Don’t Assume Market Research Become An Expert

CHAPTER 4: Multiple Streams of Income

Active Income

Public Classes Private Clients Independent Group Classes/Series Workshops & Events Teach Corporate Gigs Teach Athletes Teach Skype Classes Become A Coach Facilitate Retreats Go On Tour Host Webinars Teach at A Local College Teach at K-12 Schools Partner with Like Businesses Speaking Engagements, Festivals & Expos Certify or Train Teachers Hire A Team of Instructors

Passive Income

Create A Virtual Studio Sell Online Courses Audible Yoga Write an eBook Monetize A Blog or YouTube Channel Write Articles for Publications or Studios

Gather Your Ideas

CHAPTER 5: Business Planning

Anatomy of A Business Plan

CHAPTER 6: Mindful Marketing

Crafting Your Marketing Message Client Avatar Active & Passive Marketing Online Presence

Content Marketing Social Media

Email List

How to Get Subscribers Email Service Provider

Website

Building & Hosting Quality Content

Branding

CHAPTER 7: Know Your Value

Shift Your Money Mindset Avoid Drop-ins Packages Create Consistency

Value Packages

A Word on Discounts

CHAPTER 8: Policies & Legal Matters

Policies

Tardiness Missed Classes Payments Expiration Dates Payment Plans

Legal Matters

Liability Waiver Liability Insurance Income Taxes

CHAPTER 9: Conclusion

Ask For Help

Find A Mentor

Have Courage Business Yin & Yang Build Your Career Around Your Life

Additional Resources

More From Love Teaching Yoga From Others In The Community

Works Cited