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Index
Acknowledgements
Foreword by Raph Koster
Introduction: What Is Game Thinking?
Section I: HYPOTHESIZE
Chapter 1: Clarify Your Product Strategy
Chapter 2: Draft Your Product Brief
Section II: EMPATHIZE
Chapter 3: Find Your Hot-Core Superfans
Chapter 4: Surface Relevant Habits and Needs
Chapter 5: Distill Customer Insights into Job Stories
Section III: DESIGN
Chapter 6: Sketch Your Mastery Path
Chapter 7: Design Your Learning Loop
Chapter 8: Map Out Your Social Actions
Section IV: PLAYTEST
Chapter 9: Prototype Your Core Activity
Chapter 10: Test Your Idea with Hot-core Customers
Section V: VALIDATE
Chapter 11: Update Your Product Strategy
Chapter 12: Plan Your Product Road Map
Glossary
References
Index
A
B
C
D
E
F
G
H
I
J
K
L
M
N
O
P
Q
R
S
T
U
V
W
Y
Z
About the Author
About the Illustrator
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