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Imperial Library
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Index
Cover
Half title
Title
Copyright
Contents
Preface
Part I Background to Beauty
Chapter I The Economics of Beauty
Chapter II In the Eye of the Beholder
Definitions of Beauty
Why Do Beauty Standards Matter?
How Do We Measure Human Beauty?
Do Observers Agree on Beauty?
Does Beauty Differ by Gender, Race, or Age? What Makes You Beautiful?
Can We Become More Beautiful?
The Stage Is Set
Part II Beauty on the Job: What and Why
Chapter III Beauty and the Worker
The Central Questions
How Can Beauty Affect Earnings?
How Much More Do Good-Looking People Make?
Why Are Beauty Effects Smaller Among Women?
Do Beauty Effects Differ by Race?
Do Beauty Effects Differ by Age?
Compensating the Beauty-Damaged Worker?
Looks Matter for Workers
Chapter IV Beauty in Specific Occupations
Beauty and Choosing an Occupation
How Big Are Beauty Effects Where Beauty Might Matter?
How Big Are Beauty Effects Where Beauty Might Not Matter?
Sorting by Beauty
Chapter V Beauty and the Employer
The Puzzles
Do Good-Looking Employees Raise Sales?
How Does Beauty Affect Profits?
How Can Companies Pay for Beauty and Survive?
Do Companies with Better-Looking CEOs Perform Better?
Beauty Helps Companies—Probably
Chapter VI Lookism or Productive Beauty, and Why?
What the Beauty Effect Means
How Can Beauty Effects Be Discrimination?
How Can Beauty Be Socially Productive?
What Are the Sources of Beauty Effects?
What Is the Direct Evidence on the Sources?
The Importance of Beauty
Part III Beauty in Love, Loans, and Law
Chapter VII Beauty in Markets for Friends, Family, and Funds
Beyond the Labor Market
How Is Beauty Exchanged?
How Does Beauty Affect Group Formation?
How Does Beauty Affect Dating?
How Does Beauty Affect Marriage?
Could There Be a Market for Beautiful Children?
Does Beauty Matter When You Borrow?
Trading Beauty in Unexpected Places
chapter VIII Legal Protection for the Ugly
Fairness and Public Policy
What Kinds of Protection Are Possible?
How Have Existing Policies Been Used?
Is It Possible to Protect the Ugly?
What Justifies Protecting the Ugly?
What Justifies Not Protecting the Ugly?
What Is an Appropriate Policy?
Protecting the Ugly in the Near Future
Part IV The Future of Looks
chapter IX Prospects for the Looks-Challenged
The Beauty Conundrum
Are Beautiful People Happier?
What Will Be Beautiful? What Should Be?
What Can Society Do?
What Can You Do If You’re Bad-Looking?
Notes
Index
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