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Index
Little Book Big Profits Series
Title Page
Copyright Page
Foreword
Acknowledgments
Introduction
Chapter One - Economic Moats
Moats Matter for Lots of Reasons
Chapter Two - Mistaken Moats
Moat . . . or Trap?
These Moats Are the Real Deal
Chapter Three - Intangible Assets
Popular Brands Are Profitable Brands, Right?
Patent Lawyers Drive Nice Cars
A Little Help from the Man
One Moat Down, Three to Go
Chapter Four - Switching Costs
Joined at the Hip
Switching Costs Are Everywhere
Chapter Five - The Network Effect
Networks in Action
Chapter Six - Cost Advantages
A Better Mousetrap
Location, Location, Location
It’s Mine, All Mine
It’s Cheap, But Does It Last?
Chapter Seven - The Size Advantage
The Value of the Van
Bigger Can Be Better
Big Fishes in Small Ponds Make Big Money
Chapter Eight - Eroding Moats
Getting Zapped
Industrial Earthquakes
The Bad Kind of Growth
No, I Won’t Pay
I’ve Lost My Moat, and I Can’t Get Up
Chapter Nine - Finding Moats
Looking for Moats in All the Right Places
Measuring a Company’s Profitability
Go Where the Money Is
Chapter Ten - The Big Boss
The Celebrity CEO Complex
Chapter Eleven - Where the Rubber Meets the Road
Hunting for Moats
Chapter Twelve - What’s a Moat Worth?
What Is a Company Worth, Anyway?
Invest, Don’t Speculate
Chapter Thirteen - Tools for Valuation
Hitting the Books
The Multiple That Is Everywhere
Less Popular, but More Useful
Say Yes to Yield
Chapter Fourteen - When to Sell
Sell for the Right Reasons
Conclusion
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