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Index
Little Book Big Profits Series Title Page Copyright Page Foreword Acknowledgments Introduction Chapter One - Economic Moats
Moats Matter for Lots of Reasons
Chapter Two - Mistaken Moats
Moat . . . or Trap? These Moats Are the Real Deal
Chapter Three - Intangible Assets
Popular Brands Are Profitable Brands, Right? Patent Lawyers Drive Nice Cars A Little Help from the Man One Moat Down, Three to Go
Chapter Four - Switching Costs
Joined at the Hip Switching Costs Are Everywhere
Chapter Five - The Network Effect
Networks in Action
Chapter Six - Cost Advantages
A Better Mousetrap Location, Location, Location It’s Mine, All Mine It’s Cheap, But Does It Last?
Chapter Seven - The Size Advantage
The Value of the Van Bigger Can Be Better Big Fishes in Small Ponds Make Big Money
Chapter Eight - Eroding Moats
Getting Zapped Industrial Earthquakes The Bad Kind of Growth No, I Won’t Pay I’ve Lost My Moat, and I Can’t Get Up
Chapter Nine - Finding Moats
Looking for Moats in All the Right Places Measuring a Company’s Profitability Go Where the Money Is
Chapter Ten - The Big Boss
The Celebrity CEO Complex
Chapter Eleven - Where the Rubber Meets the Road
Hunting for Moats
Chapter Twelve - What’s a Moat Worth?
What Is a Company Worth, Anyway? Invest, Don’t Speculate
Chapter Thirteen - Tools for Valuation
Hitting the Books The Multiple That Is Everywhere Less Popular, but More Useful Say Yes to Yield
Chapter Fourteen - When to Sell
Sell for the Right Reasons
Conclusion
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