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Index
Title Page
Copyright
Dedication
PREVIEW TO THE UPDATED EDITION: BEYOND GOODS AND SERVICES
PREVIEW: Step Right Up
1 Welcome to the Experience Economy
2 Setting the Stage
3 The Show Must Go On
4 Get Your Act Together
5 Experiencing Less Sacrifice
INTERMISSION: A Refreshing Experience
6 Work Is Theatre
7 Performing to Form
8 Now Act Your Part
9 The Customer Is the Product
10 Finding Your Role in the World
ENCORE: Exit, Stage Right
Notes
Credits
About the Authors
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