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Introduction
1. “A Bicycle for the Mind” 1980
2. “Fuck It, Run the Spot” 1984
3. “Here Lies the Guy Who Hired Jonathan Ive” 1992
4. “All the Work Sucks” 1997
5. “Good Enough to Lick” 1998
6. “The Top-Secret Stuff” 1999
7. “He Wanted to Control Everything That Touched the Product” 2000
8. “Hey, I’m Gonna Need About Ten Million Bucks” 2001
9. “The First Boxes Were Like Origami” 2001
10. “The Holy of Holies” 2004
11. “We Called It the SkankPhone” 2005
12. “The Most Personal Computer” 2007
13. “It Started as This Green Felt Thing” 2010
14. “Apple Branches, Grafted onto New Trees” 2013
About the Author
About Fast Company
About Byliner
If you enjoyed Design Crazy, you’ll also enjoy …
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