Log In
Or create an account ->
Imperial Library
Home
About
News
Upload
Forum
Help
Login/SignUp
Index
Cover
Title Page
Copyright
Dedication
CONTENTS
FOREWORD
INTRODUCTION: THE HARDEST PART OF SELLING SOLUTIONS
CHAPTER ONE: THE DARK SIDE OF CUSTOMER CONSENSUS
CHAPTER TWO: THE MOBILIZER
CHAPTER THREE: THE ART OF UNTEACHING
CHAPTER FOUR: BUILDING COMMERCIAL INSIGHT
CHAPTER FIVE: COMMERCIAL INSIGHT IN ACTION
CHAPTER SIX: TEACHING MOBILIZERS WHERE THEY LEARN
CHAPTER SEVEN: TWO TYPES OF TAILORING
CHAPTER EIGHT: TAKING CONTROL OF CONSENSUS CREATION
CHAPTER NINE: MAKING COLLECTIVE LEARNING HAPPEN
CHAPTER TEN: SHIFTING TO A CHALLENGER COMMERCIAL MODEL: IMPLICATIONS AND IMPLEMENTATION LESSONS
ACKNOWLEDGMENTS
INDEX
← Prev
Back
Next →
← Prev
Back
Next →