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Index
Cover
Title Page
Copyright
Dedication
Foreword
Introduction
Chapter 1: The Shape of Things to Come: Seeing Around Corners
Chapter 2: From Peril to Pivot: Acknowledging Mistakes & Transitioning Ahead
Identify Mistakes & Acknowledge Errors
Pivot
Reflect and Learn
Chapter 3: Fear. Failure. Focus.: Early Lessons in Entrepreneurship
Stare Failure in the Face & Deal with It
Don’t Give Up
There Is No Such Thing as a Free Lunch
Focus on Risk Relative to Reward
Focus on Process More than Outcome
Chapter 4: Snap Out of It! Looking Back to Move Forward
Chapter 5: An Entrepreneurial Blueprint: The Don’ts of Building a Business
Don’t Spend Money on the Wrong Things
Don’t Think You Can Do It Alone
Don’t Overcomplicate Your Idea
Don’t Reinvent the Wheel
Chapter 6: Holding Grudges: Brush that Chip Off Your Shoulder
Chapter 7: An Introduction to the Important Things in Life: The Key to Living a “Rich” Life
Don’t Go into Business Purely for Money
Tune Out the Noise & Ignore Negativity
Believe You Will Succeed
Chapter 8: Partnering Up: The J-Curve They Don’t Teach You About in Business School
You Don’t Need to Be Right All the Time
Communication Is Key
Relationships Require Work
Chapter 9: Negotiating Need Not Be War: Leaving Money at the Table
The Hammer & Chisel Approach
Roger Fisher Model
The Li Ka-shing Approach
Chapter 10: Don’t Hire Quarterbacks, Hire Linemen: The Simple Formula for Building a Successful Team
Soap & Deodorant
Fire First, Ask Questions Later
Hire Entrepreneurial People
Learn from the Best and Bravest
Chapter 11: Person to Person: From Management to Corporate Citizenship
Delegation
Empowerment
Accountability
Creating an Ethical Culture
Politics & Perceptions
Rule 1: Don’t Take Anything Personally
Rule 2: Avoid the Cabal of Negativity
Rule 3: Scout Out the Influencers
Chapter 12: Image Is Everything: Owning Your Message
Rule 1: Mount a Public Relations Strategy
Rule 2: Build a Culture of Communication
Rule 3: Have Killer Customer Relations
Chapter 13: Networking, Sprezzatura, & Being Your Authentic Self: The Keys to Building Relationships
Train Yourself to Go First
Don’t Talk Business
Put Yourself in a Positive State of Mind Before You Enter a Room
Follow Up within Two Days
Networking Should Be Fun
Get Referrals
Never Be Intimidated
Overcome Your Insecurities
Chapter 14: Sell without Selling Your Soul
Retreat and Hide
Try Again
Turn “No” into “On”
Trust
Reciprocity
Karma
Chapter 15: Be Bold—Marketing Takes Courage: Standing Out by Sticking Your Neck Out
Rule 1: Get Out There and Talk to the Press
Rule 2: Focus on What Makes You Different
Rule 3: Use Nontraditional Marketing Tools to Get Your Message Out
Rule 4: Take a Portfolio Manager’s Approach to Marketing
Conclusion: I Am Enough
People Are Just People
Make Eye Contact
Practice Like You Play
Acknowledgments
About the Author
Index
EULA
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