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Index
Cover
Title Page
Copyright
Dedication
Contents
1. In the Backyard No More: The Transformation of Pets in American Society
What Is Pet Nation?
The Pet Revolution
Pet Culture
Economics
Implications
2. How Pets Went Viral
An Explosion That Rocked the Pet World
Social Misfits
The Rise of Pet Nation
Welcome to 2020
Pet Nation Takes Shape
Media
Commerce
3. The Whole Damn Country Has Run Amok: The Pet Land Grab
Indoors and Outdoors
And in the Corner Office . . .
This Sidewalk’s Getting Crowded
Who Put the “Loco” in Locomotion?
Hello, Room Service, Could You Send Up Some Treats?
Are You Thirsty?
Puppies Behind Bars
The Last Holdouts
Health Risks and Public Resistance
Where Do We (Dogs and Cats) Go Next?
4. The Secret to Pet Nation: The Human-Animal Bond
Research
Social Capital of Pets
How Should Pet Nation Harvest This Evidence of Goodwill and Better Health?
5. Dog Shortages and Canine Freedom Trains
Shelters and Canine Freedom Trains
The Battle Royale Over Commercial Breeding and Puppy Mills
Land-Grant Universities Get into the Game: Cows, Horses, Puppies, Kittens?
Your Passport, Please
6. The Good, the Bad, and the Ugly: Legal and Political Fights Are Just Beginning
Noneconomic Damages
Peta
Summary Verdict
7. Pet Health Care Will Never Be the Same Again
Dr. Campbell and Banfield Pet Hospital
How Is Pet Health Care Organized?
How Are Health Professionals Trained in Pet Nation?
Bluepearl and Bella
Dogs Versus Cats
The State of Pet Health Report
Why Don’t Most American Pet Owners Have Pet Health Insurance?
Golden Retriever Lifetime Study
Technology and Gadgets
The Last Breath
8. “It Isn’t Only Dogs and Cats”
It Takes All Kinds
Catch Me if You Can
Exotics Aren’t So Exotic Anymore
9. Pet Nation: Is There More to Come?
Love Is Zero-Sum
Animal Discrimination
Too Many Pets?
Other Challenges?
Acknowledgments
Notes
Index
About the Author
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