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Imperial Library
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Index
Cover Frontmatter 1. My First Painful Encounters with Prices 2. Everything Revolves Around Price 3. The Strange Psychology of Pricing 4. Price Positioning: High or Low 5. Prices and Profits 6. Prices and Decisions 7. Price Differentiation: The High Art 8. Innovations in Pricing 9. Pricing in Crises and Price Wars 10. What the CEO Needs to Do Backmatter
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