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Imperial Library
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Index
Cover
Copyright
Dedication
Prologue
PART ONE: The Broken World of Storytelling
1. The Story Wars Are All Around Us
2. The Five Deadly Sins
3. The Myth Gap
4. Marketing’s Dark Art
PART TWO: Shaping the Future
INTERLUDE
5. Tell the Truth, Part I
6. Tell the Truth, Part II
7. Be Interesting
8. Live the Truth
Epilogue
Appendix
Further Reading
Notes
Acknowledgments
About the Author
About the Illustrator
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