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Index
Cover
Introduction
About This Book
Foolish Assumptions
Icons Used in This Book
Beyond the Book
Where to Go from Here
Part 1: Getting Started with Blogging
Chapter 1: Discovering Blog Basics
Making Yourself Comfortable with Blogs
Starting a Blog
Choosing What to Blog About
Creating a Successful Blog
Designing for Success
Chapter 2: Entering the Blogosphere
Assessing Your Involvement
What Happens When You Publish?
Blogging Ethically
Keeping Your Job While Blogging
Blogging without Embarrassing Your Mother or Losing Friends
Protecting Your Privacy and Reputation
Chapter 3: Choosing and Hosting Blog Software
Having Your Own Domain Name
Finding Web Hosting
Deciding on the Right Blogging Software
Understanding Hosted Blog Software
Understanding Blog Software That You Install on Your Own Server
Part 2: Setting Up Your Blog
Chapter 4: Starting a Blogger Blog
Starting a Blog with Blogger
Writing a Post
Publishing Your Post
Viewing Your Blog Post
Selecting the Dashboard Settings
Customizing Your Blog
Chapter 5: Starting a WordPress Blog
Choosing between WordPress.com and WordPress.org
Installing WordPress
Getting Familiar with Settings
Creating a Post
Customizing Your Design
Finding Out More about WordPress
Chapter 6: Starting a Tumblr Blog
Introducing Micro Blogging
Starting a Micro Blog with Tumblr
Creating a Text Post
Creating Non-Text Tumblr Posts
Customizing How Your Blog Looks
Configuring Your Settings
Chapter 7: Creating a Squarespace Blog
Creating a Squarespace Account
Adding Blog Content
Customizing and Connecting
Part 3: Fitting In and Feeling Good
Chapter 8: Finding Your Niche
Deciding What Belongs on Your Blog
Learning from the Pros
Reaching Out to Other Bloggers
Chapter 9: Creating Great Content
Knowing Your Audience
Writing Well and Frequently
Linking to Serve the Reader
Breaking Through a Blank Screen
Chapter 10: Building Community with Comments
Getting Interaction Going with Comments
Managing Comments
Recognizing Spam Comments
Fighting Spam with Software
Dealing with Coverage on Other Blogs
Chapter 11: Blogging Anonymously
Deciding How Much Anonymity You Need
Going Anonymous
Approaching Content Cautiously
Stepping Up Security
Resources
Part 4: Going Beyond Words
Chapter 12: Working with Photos
Getting Equipped
Choosing Visuals for Your Blog
Editing Photos
Inserting Photos into Blog Posts with Flickr
Chapter 13: Starting a Podcast
Deciding to Podcast
Planning Your Podcast
Assessing the Tools
Dressing Up Your Podcast with Music and Sound Effects
Publishing Your Podcast
Promoting Your Podcast
Chapter 14: Diving into Vlogging
Defining Vlogging
Setting the Stage
Editing Your Vlog
Promoting Your Vlog
Chapter 15: Leveraging Community with Forums
Deciding Whether Forums Will Work for You
Researching Software Options
Choosing between Free and Commercial Forum Software
Getting Finicky about Features
Installing Forum Software
Cultivating Community Standards
Part 5: Marketing and Promoting Your Blog
Chapter 16: Making Your Blog Easy to Find
Diving into SEO
Branding Your Blog
Reaching Out with RSS
Making the Most of RSS
Chapter 17: Getting to Know Social Networking
Thinking Strategically
Getting Familiar with Social Networks
Sharing It All
Chapter 18: Joining the Big Four Social Networks
Joining Facebook
Understanding Twitter
Getting Started
Exploring the Settings
Tying Your Blog into Twitter
Getting Started with LinkedIn
Getting Pinny with It
Chapter 19: Measuring Blog Presence
Exploring the Power of Statistics
Knowing What the Statistics Mean
Getting Web Stats
Finding Out What Others Are Saying
Part 6: Getting Business-y with It
Chapter 20: Making Mad Mad Money
Finding Out How Advertising Works
Getting Advertising Going
Putting Ads on Your Blog
Putting Ads in Your RSS Feeds: Feedblitz
Getting Paid to Post
Tying in Affiliate Marketing
Seeking Sponsorships
Accepting Gifts, Not Obligations
Viewing Your Blog As an Influential Platform
Chapter 21: Blogging for Companies
Putting Blogs to Work for Your Business
Planning for Business Blog Success
Delivering with Technology
Advertising on Blogs
Part 7: The Part of Tens
Chapter 22: Ten Ways to Grow Community
Write Often
Listen and Respond to Readers
Visit and Participate
Guest Blog and Invite Guest Bloggers
Communicate via Email and Newsletters
Get Social
Involve Your Readers
Connect Offline
Go Mobile
Diversify
Chapter 23: Ten Things All Bloggers Should Do
Discover Your Voice
Stoke Your Muse
Survey Your Readers
Find Your Tribe
Know Your Traffic Sources
Set Goals
Define Success
Create a Monetization Plan … or Not
Prepare to Grow
Know When You’re Done
About the Author
Advertisement Page
Connect with Dummies
End User License Agreement
Table of Contents
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