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Index
e-shock 2020
Contents
1 The Technology Revolution
2 Our Lives Are About to Change Forever
3 How are Consumers and Businesses Responding?
4 The World in 2020
5 Digital/Multi-channel Checklist
6 How Ready is your Organization to Become an Effective MCE?
7 Mobile Comms, Content and Commerce
8 “It All Pivots Around Social Media”
9 Social TV
10 Impact of Digital on Media, Travel, Health and Advertising
Travel
Media
Health Care
Advertising
11 Impact on Retail and Property Sectors
12 Organizational and Structural Solutions
Royal Shakespeare Company (RSC)
ING Bank
McKinsey’s 7-S Model
GUS plc
13 Changes to the Workplace and in the Workforce
1 Mobile
2 Anytime
3 Democratization
4 Flatter hierarchies
5 The Knowledge worker
6 Global – no boundaries
7 Automation
14 The Digital Divide
15 Case Study: Building a Successful Online Business
Case Study 1: TripAdvisor
Case Study 2: Amazon
Case Study 3: MyFaveShop.com
Case Study 4: General Motors
Case study 5: Clothing
Case study 6: Global law firm
Case study 7: Other B2B examples
16 UK Case Study: The Benefits of Going Digital
17 Case Study: How the Cloud Facilitates the Technology Solution
Index
Acknowledgments
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