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Index
Cover
Other Books by This Author
Title Page
Copyright
Dedication
Contents
Introduction: Why We Don’t Understand Hollywood
Part 1: The Popcorn Economy
Ten Years Ago, I Learned the Real Secret Is the Salt
Why Do Most New Movie Theaters Have Fewer than 300 Seats?
Sex in the Cinema: Asset or Liability?
The Vanishing Box Office
The Reel Silver Lining
Part II: Star Culture
The Contract’s the Thing—If Not for Hamlet, for Arnold Schwarzenegger
Movie Stars Come in Two Flavors: $20 Million and Free
The Angst Question in Hollywood: What Is Your Cash Breakeven?
The Sad Lesson of Nicole Kidman’s Knee—Or What a Star Needs to Get a Part
The Starlet’s Dilemma
There Is No Net
The Video Windfall
Nobody Gets Gross
“I Do My Own Stunts”
Part III: Hollywood’s Invisible Money Machine
Why Lara Croft: Tomb Raider Is Considered a Masterpiece of Studio Financing
Money-For-Nothing from Germany
How Does a Studio Make a Windfall out of Being on the Losing Side of a Japanese Format War?
Romancing the Hedge Funds
Ending Up on the Wrong End of the Deal
Ever Wonder Why New York Looks Like Toronto in the Movies?
The Foreign Mirage
Pushing the Pseudo Reality Envelope
The New Civil War among the States
The Rise and Fall of Pay Television
For Whom Does the Movie Business Toll?
Part IV: Hollywood Politics
In the Picture
Paranoia for Fun and Profit: The Saga of Fahrenheit 9/11
The Saga Continues
Plus Ça Change: Paramount’s Regime Change
Tom Cruise, Inc.
The Studios—Required Reading
An Expert Witness in Wonderland
Part V: Unoriginal Sin
Audience Creation
Teens and Car Crashes Go Together
The Midas Formula
Market Testing Villains
Why Serious Fare Went Small Screen
Part VI: Indie Film
The Oscar Deception
Can Indie Movies Survive?
How to Finance an Indie Film
Part VII: The Politics of Streaming
The Quest for the Digitalized Couch Potato
The Samurai Embrace
The Rise of the Tube Moguls
The Last Days of the Video Store
And the End of Theatres?
Downloading for Dollars
Epilogue: Hollywood: The Movie
Appendix I
Warner Bros. Distribution Report #6: Midnight in the Garden of Good and Evil
Appendix II
Warner Bros. Distribution Report #4: Harry Potter and the Order of the Phoenix
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